There’s a reason “Start with the basics” is a phrase so commonly used to introduce any learning. The basics are the most important aspects or principles that you should learn first. In the world of meetings and events, the basics are a necessary foundation on which to build your planning skills. Whether you 1) are new to event planning, 2) are planning events even if that’s not your job title, or 3) need a refresher, MPI’s Basics Boot Camp: Meeting Fundamentals Certificate Program teaches you the must-perform tactics that ensure successful event execution, delivery and measurement. This Events Industry Council-certified, six-hour course offers a deep dive into the building blocks of successful event planning. You’ll learn how to define objectives and identify stakeholders through meeting design development. As well, you’ll learn how to create RFPs, contracts and menus, and identify staging, audiovisual needs and more.
The Certified Meeting Professional designation is a must-have for event organizers, designers, and strategists who want to demonstrate their professionalism to employers, peers and clients. But the test is challenging, and meeting professionals who want to pass it must prepare in various ways—including self-study, skills gap, needs analysis, and prep courses.
Join Nick Estrada, CMP, CAE, for this open-floor and interactive CMP Academy class that will help you feel confident going into the exam room with best practices as outlined in the CMP-International Standards (CMP-IS).
Learn proven study methods, test-taking tips and other tools from an association and higher education professional. Gain insight into how you cannot just read the questions, but how to read between the lines and contextually analyze this logic-based exam. No matter where you are in the process (including recertification), this course will help prepare you for the exam and apply standard practices it on the job.
You will learn key concepts behind the CMP-IS and how to apply them on at work, discuss best practices for preparing for and taking the exam and develop a personal study path based on where you are in the process. The study materials for this session are the referenced recommended reading: 9th Edition Convention Industry Council (CIC) Manual, 6th Edition Professional Meeting Management and the Events Industry Council’s APEX Glossary.
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters. You’ll Be Able To: 1. Explain the purpose of the primary contract clauses found in venue contracts. 2. Give examples of how contract language may result in financial or liability risk. 3. Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications. 4. Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk. 5. Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario. 6. Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.
The Event Data Analysis course can best be described as a practitioner’s journey from problem identification to presentation of recommendations. As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic? Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.
The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry. The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals. You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines. Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result. During this Program You’ll Explore: 1. The business case for modernized event marketing 2. Outcomes-based event strategy design 3. Multi-channel promotional strategies, tactics, and tools 4. Impactful attendee experiences and systematic achievement of ROO (return on objectives) 5. Customer and event intelligence through technology 6. Insights to achieve ROI (return on investment)
Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful? Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters. You’ll Be Able To: 1. Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds 2. Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness 3. Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid the risk Implement and execute the critical components of the emergency planning process 4. Create post-event reports and lessons learned and implement tactics for continuous improvement.
Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists? When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery. Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional. Course Details At the completion of this program, you’ll be able to: 1. Define the eight dimensions of holistic wellness. 2. Communicate the value of wellness-centered activations, services, and experiences for your attendees. 3. Apply the neuroscience of wellness to your meetings or events. 4. Use practical skills to better incorporate wellness into your professional toolbox. Participants of this course receive - 4 clock hours in CMP-IS Strategic Domain A: Strategic Planning or Domain G: Meeting or Event Design - Certificate of Completion - Attendee Workbook
Earned or refreshed your HMCC before 2021 and want to verify your hard work with a digital credential? You can make a badge only purchase (now incorporated in the cost of the class) and receive yours today!
Designed for medical meeting professionals and the partners they work with, MPI’s Healthcare Meeting Compliance Certificate offers a broad understanding of regulatory topics, laying competency groundwork upon which critical thinking skills are developed, through case studies, business simulation, discussion, and active exercises. This intensive, four-hour program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent. Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees. MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences. You’ll Be Able To: 1. Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization 2. Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization 3. Use the dimensions of diversity in your event strategy and design to create fully inclusive environments 4. Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events 5. Recommend actions you and your organization can take to create inclusive environments 6. Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan