Credits: None available.
1 Clock Hour | Domain I: Marketing
Since the moment the event industry switched to all-digital, the event pricing question became one of the most prominent.
Many industries set the price strategies based on pricing theories or economical and mathematical models, however, the event industry is lacking such a theoretical approach. We develop event pricing in the best case scenario by building the budget, in the worst-case scenario just by applying 'I guess that's going to work' method.
During this session, we will look into several pricing strategy possibilities, outline what is important to take into account and how to define event ticket prices.
In this session, you will ...
Credits: None available.
1 Clock Hour | Domain A: Strategic Planning
Working to move through feelings of uncertainty and fear while also working to develop a strong mindset, stay focused, and stay competitive during these challenging times for the event industry? This is the master class for you.
By attending this session you will ...
Credits: None available.
1 Clock Hour | Domain C: Risk Management
As quarantine measures in European countries are slowly being removed, hotels and venues started to be concerned about what the new post-COVID reality will look like for their operations. Can they ensure the safety of their guests? Can they provide virus-clean environments to the event participants? What planners will expect from venues and hotels?
In this session, you will learn ...
We are bringing together examples of nationwide guidance for venues and individually defined conditions for recovery by hotels and venues.
Speakers, experts, and participants include: Convention Bureaus, Hotels, Disinfection, and Medical professionals