MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to meetings marketing & marketing meetings.
MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate.
Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events
Preview Available
Identification: 08042020
1 Clock Hour | Domain I: Marketing
As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
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This webinar is graciously sponsored by:
Your Customer Retention Superpower: Recognition
Preview Available
Identification: 07242020
1 Clock Hour | Domain I: Marketing
How do you retain, delight and exceed the expectations of your clients when it seems like the bar is always being raised? How do you do this while still getting home on time for your family? And how do you bring your whole team along with you to fuel this exceptional customer experience? It’s actually simpler than it seems. There is one often overlooked yet powerful strategy that every person on this webinar can execute on, regardless of tenure, role or seniority: recognition. Every client you work with needs to feel heard, valued and appreciated (it is a basic human need sadly lacking in our “comparative” society), and you can be the one that demonstrates how important they are in simple yet powerful ways. In this session, you will learn specific proven strategies to hardwire recognition into your customer experience approach to delight current clients, boost loyalty and increase referrals
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Technology in Photo/Video Trends Impacting the Events/Marketing Industry
Preview Available
Identification: 03252020
1 Clock Hour | Domain I: Marketing
Learn from the experts as we delve into all the latest and greatest event photography and videography options available for the 21st century meeting planner. From Facial recognition to live streaming your event, you will feel empowered to go bold with new technology at your next event!
Learner Outcomes:
1. In order to gain Knowledge of specifics—terminology, specific facts and details to maximize your visual execution
2. In order to apply learnings to maximize and leverage the visual and technological options available to you
3. In order to understand and create positive and recurring emotional responses from your audience through photography
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The Undiscovered Potential of Influencer Marketing
Preview Available
Identification: undiscoveredpotential11052019
1 Clock Hour | Domain I: Marketing
Creating experiences is what makes our industry unique. I would like to share in this session is that we are great in creating experiences, just not in selling these experiences to other or new clients! Influencer marketing comes in place; storytelling, peer to peer recommendation and authenticity are keywords which are not often used in our industry. We create amazing events, attracting new clients is difficult and we often fail. Besides the landscape is changing, we don’t trust marketers anymore and we have a new generation entering the workforce. What we have done during the last decades is not working anymore today.
The challenge is born: How do we get in touch with our target audience nowadays?
The need of influencer marketing is born.
Influencer marketing is fun, creativity and has endless options. Don’t just think only about lead generation, it’s much more than that. Struggling with your reputation, create more awareness for your new hotel opening in 2 months, a new airline coming to your destination, refurbished your rooms etc. etc. It’s not only focusing on the positive points; therefore, influencer marketing goes a step further than other marketing tools.
I will share all the tips and tricks how to set-up a successful influencer campaign, the power and impact of different campaigns.
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Event Marketing: Next Practices and Hot Trends
Preview Available
Identification: TUE1
1 Clock Hour | Domain I: Marketing
Live events are uniquely positioned to cultivate trust, business exchange and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts. This short course was designed with content curated from MPI’s Event Marketing Certificate Programme. Educational Session sponsored by Caesars.
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On demand traits for hospitality sales and marketing professionals
Preview Available
Identification: MON8
1 Clock Hour | Domain I: Marketing
Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.
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Beyond Google: How to Attract Revelant Traffic Through Diverse Channels
Preview Available
Identification: MON1
1 Clock Hour | Domain I: Marketing
Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets last forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it's becoming important for marketers to embrace a diverse set of channels for traffic and attention.
In this session, Ross will deliver an engaging presentation that shows marketers, creators, speakers, and events -- how to get the best bang for their buck out of their content. What should they do after pressing publish on a blog post? How can they spread a video to thousands of people online? This talk will share all the secrets. Session sponsored by Sensov.
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Customer Experience is the New Competitive Advantage
Preview Available
Identification: MON2
1 Clock Hour | Domain D: Financial Management
The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voice mail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, CSP will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating Customer Experiences worth sharing. Educational session sposnored by Caesars.
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Beyond Hashtags: Social Media Trends You Shouldn’t Ignore
Preview Available
Identification: 6390
1 Clock Hour | Domain I: Marketing
Social Media for your business and events is no longer an option. Whether it's tweeting, live streaming, or snapping (if you don't know these terms this is a required session for you) everybody is getting in on it. It's hard to know what social media trends are just a flash in the pan and what has staying power. During this session we will analyze the data and you will learn what's new, what's hot, and what trends you need to know about for your event?
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Visibility Wins: How to Attract the Best Customers and Create an Army of Raving Fans
Preview Available
Identification: 6377
1.25 Clock Hours | Domain F: Stakeholder Management
Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.
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