Marketing Education Package


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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to meetings marketing & marketing meetings. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events

Aug 4, 2020 11:00am ‐ Aug 5, 2020 12:00pm

Identification: 08042020

1 Clock Hour | Domain I: Marketing

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

  • Understand the eight essential planning steps of event marketing
  • Learn engagement strategies for virtual and hybrid events
  • Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution

This webinar is graciously sponsored by:

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Speaker(s):
Standard: Free
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Your Customer Retention Superpower: Recognition

Jul 24, 2020 11:00am ‐ Jul 24, 2020 12:00pm

Identification: 07242020

1 Clock Hour | Domain I: Marketing

How do you retain, delight and exceed the expectations of your clients when it seems like the bar is always being raised? How do you do this while still getting home on time for your family? And how do you bring your whole team along with you to fuel this exceptional customer experience? It’s actually simpler than it seems. There is one often overlooked yet powerful strategy that every person on this webinar can execute on, regardless of tenure, role or seniority: recognition. Every client you work with needs to feel heard, valued and appreciated (it is a basic human need sadly lacking in our “comparative” society), and you can be the one that demonstrates how important they are in simple yet powerful ways. In this session, you will learn specific proven strategies to hardwire recognition into your customer experience approach to delight current clients, boost loyalty and increase referrals

Learner Outcomes: 

  1. Understand the evidence for why recognition elevates the customer and employee experience
  2. Strategize how to hardwire recognition further into your client touchpoints (adding in some without a heck of a lot more work)
  3. Identify your next steps in creating a recognition centric customer experience in your business or bureau
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Speaker(s):
  • Sarah McVanel, MSc, CSP, CHRL, PCC, CSODP, Chief Recognition Officer, Greatness Magnified
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Technology in Photo/Video Trends Impacting the Events/Marketing Industry

Mar 25, 2020 11:00am ‐ Mar 25, 2020 12:00pm

Identification: 03252020

1 Clock Hour | Domain I: Marketing

Learn from the experts as we delve into all the latest and greatest event photography and videography options available for the 21st century meeting planner. From Facial recognition to live streaming your event, you will feel empowered to go bold with new technology at your next event!

Learner Outcomes:

1. In order to gain Knowledge of specifics—terminology, specific facts and details to maximize your visual execution

2. In order to apply learnings to maximize and leverage the visual and technological options available to you

3. In order to understand and create positive and recurring emotional responses from your audience through photography

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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

The Undiscovered Potential of Influencer Marketing

Nov 5, 2019 6:00am ‐ Nov 5, 2019 7:00am

Identification: undiscoveredpotential11052019

1 Clock Hour | Domain I: Marketing

Creating experiences is what makes our industry unique. I would like to share in this session is that we are great in creating experiences, just not in selling these experiences to other or new clients! Influencer marketing comes in place; storytelling, peer to peer recommendation and authenticity are keywords which are not often used in our industry. We create amazing events, attracting new clients is difficult and we often fail. Besides the landscape is changing, we don’t trust marketers anymore and we have a new generation entering the workforce. What we have done during the last decades is not working anymore today.

The challenge is born: How do we get in touch with our target audience nowadays?

The need of influencer marketing is born.

Influencer marketing is fun, creativity and has endless options. Don’t just think only about lead generation, it’s much more than that. Struggling with your reputation, create more awareness for your new hotel opening in 2 months, a new airline coming to your destination, refurbished your rooms etc. etc. It’s not only focusing on the positive points; therefore, influencer marketing goes a step further than other marketing tools.

I will share all the tips and tricks how to set-up a successful influencer campaign, the power and impact of different campaigns.

Learner Outcomes:

  • What is B2B influencer marketing?
  • How can B2B influencer marketing contribute to your strategy to achieve your goals?
  • Sharing case studies from the meetings & events industry and beyond
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Event Marketing: Next Practices and Hot Trends

Jun 18, 2019 4:00pm ‐ Jun 18, 2019 5:00pm

Identification: TUE1

1 Clock Hour | Domain I: Marketing 

Live events are uniquely positioned to cultivate trust, business exchange and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies. MPI has convened some of the best event marketing experts in the business to deliver unparalleled education that will prepare you to design and execute measurable outcomes associated with your event marketing efforts. This short course was designed with content curated from MPI’s Event Marketing Certificate Programme. Educational Session sponsored by Caesars.

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Learning Objectives:
  • Understand and be able to speak to the business case for modernized event marketing.
  • Discover and become a practitioner of outcomes-based event strategy design.
  • Learn and utilize multi-channel promotional strategies, tactics and tools.
Speaker(s):
Members: Free

On demand traits for hospitality sales and marketing professionals

Jun 17, 2019 3:00pm ‐ Jun 17, 2019 3:30pm

Identification: MON8

1 Clock Hour | Domain I: Marketing

Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.

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Learning Objectives:
  • Learn how to develop a data-driven strategy.
  • Identify internal and external data available or data that needs to be obtained.
  • How to collect, process, analyze, and make data-driven decisions. Know what to do with the data, how to share it, who will use the data and the impact of incorporating a data-driven mentality in all sales and marketing decisions.
Speaker(s):
  • Joyce Martinez, Director of Business Development, Destination Canada/ Business Events Canada
Members: Free

Beyond Google: How to Attract Revelant Traffic Through Diverse Channels

Jun 17, 2019 2:30pm ‐ Jun 17, 2019 3:30pm

Identification: MON1

1 Clock Hour | Domain I: Marketing

Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets last forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it's becoming important for marketers to embrace a diverse set of channels for traffic and attention.

In this session, Ross will deliver an engaging presentation that shows marketers, creators, speakers, and events -- how to get the best bang for their buck out of their content. What should they do after pressing publish on a blog post? How can they spread a video to thousands of people online? This talk will share all the secrets. Session sponsored by Sensov.

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Learning Objectives:
  • What brands can do to spread their story beyond SEO and SEM.
  • How brands can leverage communities and other networks to drive consistent traffic.
  • The importance of diverse channels, based on research and data.
Speaker(s):
Members: Free

Customer Experience is the New Competitive Advantage

Jun 17, 2019 9:30am ‐ Jun 17, 2019 10:30am

Identification: MON2

1 Clock Hour | Domain D: Financial Management 

The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voice mail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, CSP will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating Customer Experiences worth sharing. Educational session sposnored by Caesars.

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Learning Objectives:
  • How to see all the choices available from the customers’ perspective.
  • How stories of lost opportunities at every level reach the masses and why it matters.
  • How missed moments, and maddening policies are contributing to lost sales and negative reviews.
Speaker(s):
  • David Avrin, CSP, Customer Experience Speaker, Visibility International
Members: Free

Beyond Hashtags: Social Media Trends You Shouldn’t Ignore

Jun 21, 2017 8:30am ‐ Jun 21, 2017 9:30am

Identification: 6390

1 Clock Hour | Domain I: Marketing 

Social Media for your business and events is no longer an option. Whether it's tweeting, live streaming, or snapping (if you don't know these terms this is a required session for you) everybody is getting in on it. It's hard to know what social media trends are just a flash in the pan and what has staying power. During this session we will analyze the data and you will learn what's new, what's hot, and what trends you need to know about for your event?

Learner Outcomes:

  • Analyze current social media trends that will influence the way you engage your attendees online.
  • Discover social media best practices you can implement immediately based on current trends.
  • Demonstrate knowledge of current social media trends to your event's stakeholders and decision-makers.
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Speaker(s):
  • Alex Plaxen, MTA, VP Experience Strategy, Nifty Method, Nifty Method Marketing & Events
Standard: Free
Members: $0.00

Visibility Wins: How to Attract the Best Customers and Create an Army of Raving Fans

Jun 20, 2017 3:15pm ‐ Jun 20, 2017 4:30pm

Identification: 6377

1.25 Clock Hours | Domain F: Stakeholder Management 

Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.

Learner Outcomes:

  • How to discover, reveal or craft meaningful competitive advantages.
  • How to move beyond mere competency and create a visible chasm between yourself and competitors.
  • How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.
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Speaker(s):
  • David Avrin, CSP, Customer Experience Speaker, Visibility International
Standard: Free
Members: $0.00
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