1 Clock Hour | Domain G: Meeting or Event Design

As we get back to live events, the bar has been set higher than ever for designing attendee experiences. The environment in which you deliver your content plays a huge role in attendee engagement and can directly impact your ability to meet your event's goals and objectives.

Join CORT Events' Kelly Dalisa and Kellie Mayrides in this session as they share 2022 design trends, strategies for designing around your event’s core purpose, and marrying functionality and aesthetics. Walk away with real-world examples and inspiration you can use to elevate your next event.

This session is graciously sponsored by:

A proud supporter of:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly captioning and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

3 Clock Hours | Domain G: Meeting or Event Design

At the heart of any meeting or event is the people. When considering the topic of “People-Centered Event Design” we need to further investigate what this means for the future of our industry. Are keynotes and lectures a thing of the past? Is social learning the new way that people want to engage? Does identity play a greater factor in the way we design events, more so than what is listed on an attendee badge? Are the way our events are designed, people-centric? Join us for our next installment of the Future Forward series as we dive in headfirst and explore what matters most to our attendees not just today, but in 2022 and beyond.

During this digital experience you will learn more about:

• What attendees truly value and its impact on ensuring your event design puts people first.
• How hybrid and virtual events are evolving to provide a more user-centric experience.
• Why identity is a key factor in people-centered experiences, and how to create safe, inclusive spaces for all your attendees.

11:00 - 11:10 am | Welcome and Intro

11:10 am - 11:15 am | Micro-Learning Moment with the Event Leadership Institute

11:15 am – 11:45 am | Give the People What They Want! Transformational Values-Driven Hybrid Events with David Allison

11:45 am – 11:55 am | Q & A with David Allison

11:55 am – 12:00 pm | Wellness Activation Powered by the Byte-Size Wellness Academy

12:00 pm – 1:00 pm |Overcoming Digital Anxiety: In Studio with Grit Productions and Foster+Fathom

1:00 pm – 1:15 pm | Q & A with Panel

1:15 pm – 1:25 pm | Micro-Learning Moment with the Event Leadership Institute

1:25 pm- 1:55 pm | #RealTalk Special Edition:Hispanic Heritage Month // #REALTALK Edición especial: Mes de la Herencia Hispana

1:55 pm – 2:05 pm | Q&A with #RealTalk Moderator & Special Guests

2:05 pm - 2:15 pm | MPI Updates & Closing Remarks

Give the People What They Want! Transformational Values-Driven Hybrid Events | David Allison

Overnight, online events went from being something strange and new to being the new normal. Now that in-person events are possible again, some people can’t wait to meet face-to-face and others will always prefer a digital option. How can you design events that work for both kinds of people!

In this dynamic and fast-paced presentation, David Allison will share the results of a study based on 600,000 surveys. He’s dug deep to the core of both kinds of event attendees to identify the drivers behind their decisions and emotions. Values-driven events are transformational...don’t miss out!

You will:

• Learn what drives the decisions and emotions of online and in-person event attendees!
• Understand what will engage both groups, and what will need to be different!
• Learn the basics of Values-Driven Event Design to make your next event transformational!

Overcoming Digital Anxiety: In Studio with Grit Productions and Foster+Fathom

Let’s face it, digital and hybrid meetings are here to stay – period! The significant reach, accessibility, inclusiveness, and time/travel cost savings they generate are now business best practices, so delivering a successful and sustainable digital event experience is essential to your growth and value as an industry professional. Join us “in-studio” as we pull back the curtain with the strategists, technical experts, and event producers behind MPI’s Global Meetings Industry Day and Chapter Business Summit, to reveal the resources, strategies, and solutions to help you overcome digital anxiety (yes, it’s a real thing!) and design meaningful “people-centered” digital meeting experiences.

It’s a behind-the-scenes look at the skills and solutions needed to meet the digital challenges and demands for the meeting and event industry. Q&A session with the experts afterward.

The session will focus on:

1. Learning Identifying attendee “cognitive load” and digital learning design
2. Key considerations for successful digital event budgeting
3. Reducing the digital “problem space” to improve reach, ROI, and attendee satisfaction

#RealTalk Special Edition:Hispanic Heritage Month // #REALTALK Edición especial: Mes de la Herencia Hispana

Hispanic Heritage Month starts September 15, 2021, and to celebrate, you can tune in to this special edition of #RealTalk which will round out our Digital Experience. Join us for a conversation with diversity, equity, and inclusion experts that focuses on a critical component of people-centered meeting and event design; identity. Specifically, how the meetings and events industry can create more opportunities for supplier diversity in the marketplace, and how we can develop a greater understanding of how to act as an engaged ally in all situations.

El Mes de la Herencia Hispana comienza el 15 de septiembre de 2021 y para celebrar, sintonice #RealTalk mientras nos enfocamos en nuestros compañeros de habla hispana, esta edición también completará nuestra Experiencia Digital. Únase a nuestra conversación con expertos en diversidad, equidad e inclusión que se centra en un componente fundamental de nuestros colegas centrados en la industria de reuniones y eventos. Específicamente, cómo nuestra industria puede crear más oportunidades para la diversidad de proveedores, qué significa ser hispano en nuestra industria y cualquier experiencia / necesidad única descubierta y cómo podemos desarrollar una mayor comprensión de cómo activarnos como aliados comprometidos.

This Session Graciously Sponsored by:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

We are in-between meeting in a pandemic and the world being vaccinated and this means we are in deeply uncharted waters.

This session will happen in 15 minutes and offer up 10 ideas for meeting safely in a world that is partially vaccinated, with varied levels of comfort for meetings, eating and eventing right now. This will be based on the lessons learned from our first live event with SITE in 15 months.

1 Clock Hour | Domain G: Meeting or Event Design

We know hundreds of creative meeting techniques. And yet, we tend to stick with our handful of tried and true go-to-meeting structures, don't we? It really doesn’t take much to spice up our next event!

This session is like a HelloFresh or Blue Apron meal-in-a-box delivered to your right to your computer screen with fresh, easy to make recipes and all the ingredients needed to make a tasty new event experience. Wendy Gates Corbett is a corporate talent development (read ‘training’) professional who has designed and delivered thousands of programs in her 20+ year career. She has assembled tantalizing recipes for spicing up experiential face-to-face AND virtual events from industry ‘chefs’ and she shares them all with simple step-by-step instructions.

During the appetizing session, participants learn about the ingredients for each recipe and potential uses for it. Verbally and in the chat window, participants discuss how they can apply the recipes to their own upcoming programs and even how they might tweak a recipe by adding their own ‘flavor’ to it. Participants who attended Wendy’s live breakout session at WEC will be invited to share the results of their challenge! Want to know what the challenge was? You’ve got to attend to find out!

Learner Outcomes:

• Add to your ‘cookbook’ at least seven creative, novel recipes for designing experiential events to add innovative ‘spice’ to your next event.
• Generate your own recipes for adding zest to your face-to-face or virtual meetings, adapting from the ideas shared during the session to apply your own flavor to the recipes shared.
• Create a plan to use at least one recipe in an upcoming meeting to apply what you’ve learned before you even leave the session.

This Session is Graciously Sponsored by Fleming's Prime Steakhouse & Wine Bar

1 Clock Hour | Domain G: Meeting or Event Design

This year, the goal for WEC is to emerge you in an unforgettable shared experience, so you will learn how to create meaningful experiences yourself. Meet Vinh Giang, who will take you on an experiential learning roller coaster to do just that! The margin for error in a magic show is very narrow. When achieving the impossible, it is important that the goals for each act are identified and established beforehand. There is no better way to illustrate this concept than to prove to the audience that—through a feat of seemingly impossible magic—the events of the entire show were prepared before it even began. The emphasis is not on the planning of every logistical element of the show; it’s on guiding perspective, spotlighting influence and challenging belief systems. Vinh’s focus is on designing an audience experience and will provide you with insights in how he does it. He will show you how to design a shared experience in its truest form.

1 Clock Hour | Domain G: Meeting or Event Design

The industry is abuzz with conversation about designing better experiences, which is a critical component to increasing the value of meetings. The key is to design purposeful experiences so that you deliver ROI to both the participants and the meeting shareholders. While this can seem daunting, a simple and quick tool called “Learn…Feel…Do” can put everyone on the same page in delivering value-driven events. Play with this tool for one of your events as we walk through the how-to’s of getting to a truly WOW event.

Learner Outcomes:

• Use a simple tool to uncover real value in their meetings
• Hold meaningful discussions with shareholders to get everyone on the same page by defining meeting outcomes
• Produce more tangible experiences that deliver on participant needs and meeting objectives

1 Clock Hour | Domain G: Meeting or Event Design 

Discover key insights on how to effectively meet your trade show attendee, exhibitor and sponsor goals, based on new learnings from the Center for Exhibition Industry Research (CEIR). Understand the motivations behind why business professionals participate in exhibitions and learn what motivates attendees to return year-on-year. Find out why exhibitors exhibit, how they aim to engage with attendees and the most effective ways to do so. Additionally, discover what role digital plays in live events and how you can maximize value and engagement for all participants.

Learning Objectives:

• Gain insights on why business professionals participate in meetings that include an exhibition floor, and what motivates attendees to visit an exhibition repeatedly
• Discover why exhibitors exhibit, how they aim to engage with attendees and what means are most effective
• Learn the role digital plays during a live event, and what you need to delivery and support to maximize the value and engagement for all participants

Augmented reality can be a gadget, but used wisely it can be way more than that. This session will show you how using AR can add value to your meetings, conferences and events so the outcomes are even more successful.Learning Objectives:

Participants will get to know how to use state of the art event technology and AR possibilities.Participants will be inspired to implement AR in their meetings, conferences and events.Participants will learn how AR can add value to meetings, conferences and events.

1.25 Clock Hours | Domain G: Meeting or Event Design 

What percentage of your conference education falls into each of the following three categories: Shallow Learning, Advancement Learning and Deep Learning? Which would lead to authentic, transformative, participant learning? Discover how to apply UXD (User Experience Design) concepts to LXD (Learner Experience Design) to create transformative learning experiences.

Learner Outcomes:

• Discuss how to plan and structure conference learning experiences that reflect the mental models of how people learn.
• Compare and contrast shallow learning, advancement learning and deep learning and how each affects your conference education offerings.
• Explore the role of the LXD Pyramid in planning deep learning experiences.