Strategic Planning Education Package

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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to strategic meetings management and strategy. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 


Maximize ROI of ANY Event (Capture It!)

Mar 5, 2019 11:00am ‐ Mar 5, 2019 12:00pm

Identification: 03052019

1 Clock Hour | Domain I: Marketing

A lot of money is being spent on events – attendees are buying access to valuable content, and organizers are paying to enhance attendee experiences. Don’t let a roll of the dice dictate ROI for either party. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for and analytics is a key measurement of success, how can you provide the highest ROI for every event? In this webinar, Mediasite Events’ Scott Davis will walk you through how to leverage the treasure trove of captured video to generate revenue year-round. You’d be surprised at how valuable the videos can be.

Learner Outcomes:

  • Supplement your marketing strategy
  • Create continuing education courses
  • Use video analytics to plan for your next event and much more

This Session Graciously Sponsored by Sonic Foundry

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  • Scott Davis, Account Executive, Mediasite Events, Sonic Foundry

Stop Compromising and Make All the Money You Want!

Feb 5, 2019 11:00am ‐ Feb 5, 2019 12:00pm

Identification: 02052019

1 Clock Hour | Domain D: Financial Management

In this engaging and timely session, Pat Mussieux is going to give you the one and only thing you need to know to GET the edge, KEEP the edge and generate the revenue you want and deserve to succeed in the new economy.

This is the age of ‘info-besity’ and Pat’s philosophy, having taken her own professional service business from zero to just under $1M in less than 6 years, is to keep it SIMPLE! Most business owners are ‘busy, so busy’ but the focus is on the wrong things. It’s a jungle out there when it comes to the competition – you not only want to get the EDGE, but you want to be ahead of the pack and away from the curb. It’s crowded as more and more people are stepping into the world of entrepreneurship………so what makes you stand out in the crowd, in the noise……..and attract ideal customers …….and make the money you deserve so you can live the life you want?

Join Pat in this session and leave with the one simple strategy that will change everything for you ……today!

Learner Outcomes:

  • Understand the 4 barriers that are getting in YOUR way when it comes to having the edge in your business.
  • Learn the #1 strategy that will change everything for you, and put you ahead of the pack.
  • Feel confident about applying this strategy in your business today.
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  • Pat Mussieux, Speaker/Coach/TV Host/Author, Steps2Happiness, Inc

Meetings Measurement: Post-Event Research

Sep 28, 2017 10:00pm ‐ Sep 28, 2017 12:00pm

Identification: 09282017

1 Clock Hour | Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

  • Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
  • Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
  • Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.

*Audio lapses and returns mid session.

This Session Graciously Sponsored by MeetingMetrics

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ROE, ROO, ROI: Reports that Work

Aug 17, 2017 10:00am ‐ Aug 17, 2017 11:00am

Identification: 08172017

1 Clock Hour | Domain A: Strategic Planning

Gain an overall understanding of how to organize the reports you create from your event survey results, including those that show return on experience (ROE), return on objective (ROO) and return on investment (ROI). Discover explanations and examples of how key report findings can be analyzed to enable you to better understand meeting effectiveness. Learn how the Meeting Effectiveness Index (MEI) can measure a meeting’s power and track it over time.

Learner Outcomes:

  • Understand the key elements required for ROE, ROO and ROI reporting.
  • Learn how to examine research reports for each of these methods and analyze/interpret the data findings to better understand the drivers and influences that affect a meeting’s performance.
  • Discover how to plan strategic actions for improving a meeting’s performance against its stated goals.

This Session Graciously Sponsored by MeetingMetrics

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Strategic Collaboration; How To Become A Trusted Advisor

Jun 21, 2017 2:15pm ‐ Jun 21, 2017 3:15pm

Identification: 6493

1 Clock Hours | Domain E: Human Resources 

One of the greatest challenges meeting planners face is getting everyone both internally and externally aligned and working together in a way that is effective. Unfortunately, you can’t just tell people to work together better and expect them to be able to do it. In this session, CEO/Founder of Banding People Together, the world’s leading collaborative strategy organization, will expand your thinking around how to amplify your voice as a trusted advisor so you can help meeting owners co-create a meeting experience that measurably impacts the business.

Learner Outcomes:

  • A framework for collaborating more strategically.
  • The importance of the discovery process.
  • How to leverage your assets and liabilities based on how your brain is wired.
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Using Analytics and Automation Tools to Improve Events

Jun 20, 2017 10:30am ‐ Jun 20, 2017 11:30am

Identification: 6416

1 Clock Hour | Domain A: Strategic Planning 

New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.

Learner Outcomes:

  • See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
  • Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
  • Receive numerous links, ideas and tools that will assist in understanding these issues.
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  • Corbin Ball, CMP CSP, DES, MS, President , Corbin Ball Associates