Strategic Planning Education Package


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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to strategic meetings management and strategy. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Coronavirus Dialogue Series: Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Aug 7, 2020 11:00am ‐ Aug 7, 2020 12:00pm

Identification: 08072020

1 Clock Hour | Domain A: Strategic Planning 

In this engaging, interactive, and entertaining presentation, you as a meeting planner will dramatically improve your adaptation and planning for the COVID-19 coronavirus pandemic using cutting-edge neuroscience and behavioral economics-based strategies. Research shows that our gut reaction is to adapt to and plan for best-case scenarios and to focus on short-term threats, instead of taking a realistic and long-term perspective on slow-moving disasters such as the COVID-19 coronavirus pandemic. Neuroscience reveals that instead of such hopefulness, you will be better off by planning for the worst, while hoping for the best, since the best-case scenario is the end of the pandemic by 2022, but the worst-case scenarios take the pandemic into 2025 and beyond. You need to protect yourself and those you serve by shifting your meeting planning to adapt to the ongoing major disruption of the COVID-19 coronavirus pandemic. You also need to make an effective long-term plan to cope with the consequences of this pandemic going forward, as well as the post-pandemic transition. This presentation will offer you neuroscience and behavioral economics-based strategies to navigate successfully the disruptions caused by the pandemic into the post-pandemic world, ensuring that you as a meeting planner not only survive but thrive in the new abnormal.

Learning Outcomes: 

  • Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic
  • Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic
  • Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning
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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Meetings and Events Psychology: What’s Going On In Their Heads

Mar 27, 2020 6:00am ‐ Mar 27, 2020 7:00am

Identification: 03272020


1 Clock Hour | Domain B: Project Management

Most of us learn about a few psychological principles and models at school and college and then forget about it. But all those concepts actually offer meeting planners and event organizers a wealth of valuable hints and tips that are easily applied. The results: higher attendances, happier delegates, better results, and a much higher RoI. Want to know more? Come and join this webinar

Learner Outcomes 

1. Some of the basic models of psychology to meetings and events

2. Analyze and review marketing and promotional material to attract bigger, better audiences

3. Apply relevant models to meetings and event design for better results

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Speaker(s):
  • Richard John, Richard John, C.O.O. Realise Me, MD RJA GB Ltd, Realise
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

The Real WOW Factor Deep Dive: The Risky Business of Going for Broke

Jun 18, 2019 11:00am ‐ Jun 18, 2019 12:15pm

Identification: TUE12

1 Clock Hour | Domain G: Meeting or Event Design 

Let’s face it, planning daring, out-of-the-box experiences is risky business! The combination of answering to doubtful overseers, serving jaded audiences, and trusting the mic to new talent is almost too much to bear. That’s why in this session, Jade Simmons, creator of Transformational MainStage Experiences that matter, breaks down the ABC’s and lays out the ROI on creating life-altering events. She’ll give a strategy for incorporating and managing elements of risk, capitalizing on change, and intentionally adding opportunities for surprise and the unexpected. You’ll also face down certain fears specific to producing experiences for audience consumption, and you’ll learn how to tame your inner control freak in order to add a transformation to your menu of offerings.

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Speaker(s):
  • Jade Simmons, Creator of Transformational Mainstage Experiences, Foundation Marketing Services Inc
Members: Free

Maximize ROI of ANY Event (Capture It!)

Mar 5, 2019 11:00am ‐ Mar 5, 2019 12:00pm

Identification: 03052019

1 Clock Hour | Domain I: Marketing

A lot of money is being spent on events – attendees are buying access to valuable content, and organizers are paying to enhance attendee experiences. Don’t let a roll of the dice dictate ROI for either party. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for and analytics is a key measurement of success, how can you provide the highest ROI for every event? In this webinar, Mediasite Events’ Scott Davis will walk you through how to leverage the treasure trove of captured video to generate revenue year-round. You’d be surprised at how valuable the videos can be.

Learner Outcomes:

  • Supplement your marketing strategy
  • Create continuing education courses
  • Use video analytics to plan for your next event and much more

This Session Graciously Sponsored by Sonic Foundry

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Speaker(s):
  • Scott Davis, Account Executive, Mediasite Events, Sonic Foundry
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Stop Compromising and Make All the Money You Want!

Feb 5, 2019 11:00am ‐ Feb 5, 2019 12:00pm

Identification: 02052019

1 Clock Hour | Domain D: Financial Management

In this engaging and timely session, Pat Mussieux is going to give you the one and only thing you need to know to GET the edge, KEEP the edge and generate the revenue you want and deserve to succeed in the new economy.

This is the age of ‘info-besity’ and Pat’s philosophy, having taken her own professional service business from zero to just under $1M in less than 6 years, is to keep it SIMPLE! Most business owners are ‘busy, so busy’ but the focus is on the wrong things. It’s a jungle out there when it comes to the competition – you not only want to get the EDGE, but you want to be ahead of the pack and away from the curb. It’s crowded as more and more people are stepping into the world of entrepreneurship………so what makes you stand out in the crowd, in the noise……..and attract ideal customers …….and make the money you deserve so you can live the life you want?

Join Pat in this session and leave with the one simple strategy that will change everything for you ……today!

Learner Outcomes:

  • Understand the 4 barriers that are getting in YOUR way when it comes to having the edge in your business.
  • Learn the #1 strategy that will change everything for you, and put you ahead of the pack.
  • Feel confident about applying this strategy in your business today.
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Speaker(s):
  • Pat Mussieux, Speaker/Coach/TV Host/Author, Steps2Happiness, Inc
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Track and Leverage Meeting Spend for Maximum Success

May 29, 2018 11:00am ‐ May 29, 2018 12:00pm

Identification: 05292018

1 Clock Hour | Domain D: Financial Management

We have all heard the term "information is power" and clearly this is true when it comes to consolidating meeting activity and spend data to enhance negotiations and deliver ROI. Meetings are big investments and stakeholder expectations for measurable value based outcomes are at an all-time high. Additionally, the strong interest in Strategic Meetings Management (SMM) standards by corporate and association planners have made it essential to track and access key meeting and spend data at all phases of the life cycle for each meeting.

Learner Outcomes:

  • Understand trends that validate the need for a meeting activity, data & spend management process
  • Examine the umbrella of meeting data and value categories to track and incorporate into an action plan
  • Learn how to assess and leverage this data to enhance hotel negotiations and assure value-based outcomes
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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

PYM Virtual Summit | 2018: The “Why” Variable: Understanding the Strategic Purpose of Your Events

May 24, 2018 11:45am ‐ May 24, 2018 12:15pm

Identification: TH04

1 Clock Hour| Domain A: Strategic Planning

You know that the meetings you plan are invaluable to the success of your business or organization, but your executives’ goals and objectives for your events are elusive. Create value by asking the right questions and setting the right metrics to measure the effectiveness of your events.

Learning Outcomes: 

  • Discover the questions to ask your meeting owners to truly understand their business goals (and set yourself up for success).
  • Learn how to set SMART objectives for your events.
  • Understand what measurements you can use to better understand the true reach and weight of your meetings.
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Speaker(s):
  • Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Breaking Barriers: Budget & Cost Savings Strategies

Feb 20, 2018 11:00am ‐ Feb 20, 2018 12:00pm

Identification: 02202018

1 Clock Hour | Domain A: Strategic Planning

The combination of the great recession and the Strategic Meetings Management (SMM) initiative have increased senior management's expectations for improved planner productivity, meeting value and ROI. Although SMM delivers an umbrella of measurable benefits, cost savings remains a high priority for corporate and association planning teams. In the meeting budget and cost savings strategies webinar, review specific methods to generate real cost savings, including metrics to define and measure results.

Learner Outcomes:
  • Understand industry issues and trends that impact value based negotiations.
  • Review key cost savings strategies, including room rates, concessions, F & B and audio visual and internet / technology support services.
  • Learn methods to create value formulas and metrics to define, measure and report success.

This Session Graciously Sponsored by Great Wolf Lodge

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Meetings Measurement: Post-Event Research

Sep 28, 2017 11:00pm ‐ Sep 28, 2017 1:00pm

Identification: 09282017

1 Clock Hour | Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

  • Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
  • Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
  • Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.

*Audio lapses and returns mid session.

This Session Graciously Sponsored by MeetingMetrics

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

ROE, ROO, ROI: Reports that Work

Aug 17, 2017 11:00am ‐ Aug 17, 2017 12:00pm

Identification: 08172017

1 Clock Hour | Domain A: Strategic Planning

Gain an overall understanding of how to organize the reports you create from your event survey results, including those that show return on experience (ROE), return on objective (ROO) and return on investment (ROI). Discover explanations and examples of how key report findings can be analyzed to enable you to better understand meeting effectiveness. Learn how the Meeting Effectiveness Index (MEI) can measure a meeting’s power and track it over time.

Learner Outcomes:

  • Understand the key elements required for ROE, ROO and ROI reporting.
  • Learn how to examine research reports for each of these methods and analyze/interpret the data findings to better understand the drivers and influences that affect a meeting’s performance.
  • Discover how to plan strategic actions for improving a meeting’s performance against its stated goals.

This Session Graciously Sponsored by MeetingMetrics

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99
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