Strategic Planning Education Package


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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to strategic meetings management and strategy. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

The Power of a True Event Strategy

Jun 15, 2021 12:00pm ‐ Jun 15, 2021 12:20pm

Identification: EMEC4

After a year with way too much time to think and not enough business, now is the moment to have a vital meeting with yourself. If you want success in the new-normal (whatever that means), you’ve got to radiate confidence, passion and inspiration.

That’s easier said than done, when you’ve had the toughest year ever and when the truth is you really need to make some money. Lots of it. And now.

But the more you’re in a hurry, the more important it becomes to dig deep into you. Because you cannot afford to have a watered-down version of you running the show. Lukewarm, watered-down you is not going to create the success your bank balance (and your soul) really craves.

Speaker(s):

#RealTalk Dialogue Series | Getting the Message Out: Can Having a Podcast Influence Your Diversity, Equity & Inclusion Strategy?

Apr 28, 2021 1:00pm ‐ Apr 28, 2021 2:00pm

Identification: 04282021

1 Clock Hour | Domain E: Human Resources

The past year sparked a wave of diversity, equity, and inclusion (DEI) initiatives throughout the business ecosystem. Leaders in all industries have searched for the right thing to say or do as their employees emotionally process ongoing acts of systemic racial injustice.

Whether podcasts are used as conversation starters at our workplaces or as inspirations for your own practice, they are a great way to introduce a new model of learning that we have come to enjoy.

Podcasts are increasingly becoming a source of information and communication. Right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. According to Apple in 2018, these numbers stood at 550,000 and 18.5 million respectively.

There has been a staggering increase in both the number of new podcasts and the frequency with which new episodes are being uploaded. Podcasts offer a platform to share thoughts, opinions, research, and data in a flexible format that can be adapted and personalized. It creates an instant connection with the audience too.

In this episode of #RealTalk PHL Diversity & Tourism Diversity Matter Executive Director, Greg DeShields and CADAZO Consulting Group co-founder, Zoe Moore will discuss how podcasts can be an effective medium to hold your organization accountable to their expressed commitment to Diversity, Equity & Inclusion.

Learner Outcomes:

1. Learn how to strategically develop a podcast on the topic of Diversity, Equity & Inclusion, starting with defining a mission and vision.

2. Understand three important resources to be considered prior to launching a podcast focused on your organization's DEI strategy.

3. Discover five effective tools to create a successful podcast promotion campaign that will appeal to a diverse audience.

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This session is powered by:

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Communicate in Any Language - Everything you say, translated on the fly.


Speaker(s):
  • Greg DeShields, Executive Director, PHL Diversity & Tourism Diversity Matters
  • Zoe Moore, CDP, Inclusive Event Strategist & Consultant, CADAZO Consulting Group
Standard: Free
Premier: $0.00
Preferred: $0.00
Essential: $0.00

WEC Grapevine: How We Did It - Digital Event Strategy & Considerations

Mar 12, 2021 11:00am ‐ Mar 12, 2021 12:00pm

Identification: 03122021

Graciously Sponsored by:

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1 Clock Hour | Domain A: Strategic Planning

MPI’s WEC Grapevine wasn’t just a groundbreaking in-person experience, it also offered an early look of what hybrid events will look like in the pandemic era and beyond. Join this critical conversation about MPI’s hybrid event strategy, with an emphasis on the digital attendee experience. From strategy to execution, what lessons did MPI learn from its live digital event? Learn what worked and what didn’t from the WEC Grapevine Digital Experience, and what considerations and questions you should be asking as you plan hybrid meetings, both today and tomorrow. What considerations should you take into account and how does the design of the digital experience differ from the in-person event? Gain access to MPI’s hard lessons well learned from the design of a truly live hybrid experience—and the critical decisions that impact a parallel digital event.

Learner Outcomes:

1. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

2. Learn why and how critical decisions were made, and their impact on the digital participant.

3. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants.

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This session is powered by:

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Communicate in Any Language - Everything you say, translated on the fly.


Speaker(s):
  • Jessie States, CMP, CMM, Vice President, MPI Academy, Meeting Professionals International
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Strategy Summit  iconStrategy Summit

Preview Available

Strategy Summit

Sep 4, 2020 11:00am ‐ Sep 4, 2020 2:15pm

Identification: 09042020

3 Clock Hours | Domain A: Strategic Planning


Writing Articles, Blogs, and Books to Grow Your Business

Presented By: Cathy Fyock, CSP

You understand that writing a blog, an article, or a book could open the doors for increased business, could be the calling card that really grabs the attention of your hottest prospects, or could open the floodgates for media attention. Whether you’ve tried before and couldn’t get traction, whether it’s just too overwhelming, whether you believe you don’t have time, or whether the critical voices in your head are just too negative (What makes you think you can write a book?), the time to write could not be better.

Learner Outcomes:

1. Identify your strategic plan for writing

2. Overcome obstacles to writing (not enough time, can’t get focused, I can’t write)

3. Create an action plan for writing


The Strategic Mindset – For Your Organization, Your Career and Your Life

Presented By: David Barrett

Strategic planning is now a part of the PMI’s Talent Triangle - now identified as a critical component to our current and future roles. However, reading and hearing is one thing but how many of us are in a position to practice strategic planning and execution? ALL OF US. This session will show us how strategic planning is key to our success at work but, as well, to our careers and our lives. We will learn how to create a solid plan for any of the three legs and we will leave with the start to our own Professional Strategic Plans.

Learner Outcomes:

1. Education on strategic planning and execution

2. Inspiration on applying this important knowledge and skill to all here legs of our own lives

3. Key take-aways to encourage us to think about applying all of this to our jobs, our careers, and our lives.


Engaging Virtual Meetings

Presented By: John Chen

Are you working from home? Do your virtual meetings drain your energy? Is video exhaustion real for you? Then you want Engaging Virtual Meetings. Engaging Virtual Meetings shows you the key secrets to having your attendees say, “I have more energy (rather than less) after 60 minutes meeting with you!”. When you learn Engaging Virtual Meetings, you will learn how to: • Create a powerful virtual presence • Create a smooth flow so attendees don’t talk over each other • Network without saying a word • Engage everyone even if only one person is talking • Guarantee that everyone feels engaged and heard • Powerfully close your meeting and take steps to make your next meeting even more effective When you complete Engaging Virtual Meeting, you will notice that you can meet virtually for 4 hours or more, your team is getting things done, your boss notices your leadership and you look forward to your next meeting. 

Learner Outcomes:

1. Learn 6 keys to engaging virtual meetings

2. Learn how to fix attendees talking over each other

3. Create a powerful virtual presence.

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Speaker(s):
Standard: Free
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Coronavirus Dialogue Series: Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Aug 7, 2020 11:00am ‐ Aug 7, 2020 12:00pm

Identification: 08072020

1 Clock Hour | Domain A: Strategic Planning 

In this engaging, interactive, and entertaining presentation, you as a meeting planner will dramatically improve your adaptation and planning for the COVID-19 coronavirus pandemic using cutting-edge neuroscience and behavioral economics-based strategies. Research shows that our gut reaction is to adapt to and plan for best-case scenarios and to focus on short-term threats, instead of taking a realistic and long-term perspective on slow-moving disasters such as the COVID-19 coronavirus pandemic. Neuroscience reveals that instead of such hopefulness, you will be better off by planning for the worst, while hoping for the best, since the best-case scenario is the end of the pandemic by 2022, but the worst-case scenarios take the pandemic into 2025 and beyond. You need to protect yourself and those you serve by shifting your meeting planning to adapt to the ongoing major disruption of the COVID-19 coronavirus pandemic. You also need to make an effective long-term plan to cope with the consequences of this pandemic going forward, as well as the post-pandemic transition. This presentation will offer you neuroscience and behavioral economics-based strategies to navigate successfully the disruptions caused by the pandemic into the post-pandemic world, ensuring that you as a meeting planner not only survive but thrive in the new abnormal.

Learning Outcomes: 

  • Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic
  • Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic
  • Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning
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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Meetings and Events Psychology: What’s Going On In Their Heads

Mar 27, 2020 6:00am ‐ Mar 27, 2020 7:00am

Identification: 03272020


1 Clock Hour | Domain B: Project Management

Most of us learn about a few psychological principles and models at school and college and then forget about it. But all those concepts actually offer meeting planners and event organizers a wealth of valuable hints and tips that are easily applied. The results: higher attendances, happier delegates, better results, and a much higher RoI. Want to know more? Come and join this webinar

Learner Outcomes 

1. Some of the basic models of psychology to meetings and events

2. Analyze and review marketing and promotional material to attract bigger, better audiences

3. Apply relevant models to meetings and event design for better results

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Speaker(s):
  • Richard John, Richard John, C.O.O. Realise Me, MD RJA GB Ltd, Realise
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

The Real WOW Factor Deep Dive: The Risky Business of Going for Broke

Jun 18, 2019 11:00am ‐ Jun 18, 2019 12:15pm

Identification: TUE12

1 Clock Hour | Domain G: Meeting or Event Design 

Let’s face it, planning daring, out-of-the-box experiences is risky business! The combination of answering to doubtful overseers, serving jaded audiences, and trusting the mic to new talent is almost too much to bear. That’s why in this session, Jade Simmons, creator of Transformational MainStage Experiences that matter, breaks down the ABC’s and lays out the ROI on creating life-altering events. She’ll give a strategy for incorporating and managing elements of risk, capitalizing on change, and intentionally adding opportunities for surprise and the unexpected. You’ll also face down certain fears specific to producing experiences for audience consumption, and you’ll learn how to tame your inner control freak in order to add a transformation to your menu of offerings.

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Speaker(s):
  • Jade Simmons, Creator of Transformational Mainstage Experiences, Foundation Marketing Services Inc
Members: Free

Maximize ROI of ANY Event (Capture It!)

Mar 5, 2019 11:00am ‐ Mar 5, 2019 12:00pm

Identification: 03052019

1 Clock Hour | Domain I: Marketing

A lot of money is being spent on events – attendees are buying access to valuable content, and organizers are paying to enhance attendee experiences. Don’t let a roll of the dice dictate ROI for either party. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for and analytics is a key measurement of success, how can you provide the highest ROI for every event? In this webinar, Mediasite Events’ Scott Davis will walk you through how to leverage the treasure trove of captured video to generate revenue year-round. You’d be surprised at how valuable the videos can be.

Learner Outcomes:

  • Supplement your marketing strategy
  • Create continuing education courses
  • Use video analytics to plan for your next event and much more

This Session Graciously Sponsored by Sonic Foundry

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Speaker(s):
  • Scott Davis, Account Executive, Mediasite Events, Sonic Foundry
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Stop Compromising and Make All the Money You Want!

Feb 5, 2019 11:00am ‐ Feb 5, 2019 12:00pm

Identification: 02052019

1 Clock Hour | Domain D: Financial Management

In this engaging and timely session, Pat Mussieux is going to give you the one and only thing you need to know to GET the edge, KEEP the edge and generate the revenue you want and deserve to succeed in the new economy.

This is the age of ‘info-besity’ and Pat’s philosophy, having taken her own professional service business from zero to just under $1M in less than 6 years, is to keep it SIMPLE! Most business owners are ‘busy, so busy’ but the focus is on the wrong things. It’s a jungle out there when it comes to the competition – you not only want to get the EDGE, but you want to be ahead of the pack and away from the curb. It’s crowded as more and more people are stepping into the world of entrepreneurship………so what makes you stand out in the crowd, in the noise……..and attract ideal customers …….and make the money you deserve so you can live the life you want?

Join Pat in this session and leave with the one simple strategy that will change everything for you ……today!

Learner Outcomes:

  • Understand the 4 barriers that are getting in YOUR way when it comes to having the edge in your business.
  • Learn the #1 strategy that will change everything for you, and put you ahead of the pack.
  • Feel confident about applying this strategy in your business today.
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Speaker(s):
  • Pat Mussieux, Speaker/Coach/TV Host/Author, Steps2Happiness, Inc
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Meetings Measurement: Post-Event Research

Sep 28, 2017 11:00pm ‐ Sep 28, 2017 1:00pm

Identification: 09282017

1 Clock Hour | Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

  • Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
  • Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
  • Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.

*Audio lapses and returns mid session.

This Session Graciously Sponsored by MeetingMetrics

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99