Supplier Education Package


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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to sales and marketing. 

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate. 

Standard: $49.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Sessions

Focused Sales Activity = Positive Sales Performance

Jun 26, 2020 11:00am ‐ Jun 26, 2020 12:00pm

Identification: 06262020

1 Clock Hour | Domain I: Marketing

Please note - from 14:56 to 11:58 in the recording, there is a brief pause in content. 

Every entrepreneurial company has no choice but to focus on sales. The magic may be the brand, but the reality is the sales force. Your brand can’t fly without it.

Whether you’re a team of 1 or 101, maximizing the sales team around one common goal that creates value for the client, the company, and the sales rep is the only way to focus the activities of a sales team. It is critical that each sales rep is able to measure the value of each activity undertaken during the day and can make the connection to the overarching goals of the company.

Learner Outcomes:

  • A plan of attack
  • To create a detailed "Cook Book"
  •  How to design and deliver sales skills development that produces the desired results in today’s competitive markets

This Session Graciously Sponsored by: 

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Coronavirus Dialogue Series: Space to Re-Think. Taking back control on COVID19 and Revenue Generation

Apr 8, 2020 1:00pm ‐ Apr 8, 2020 2:00pm

Identification: 04082020webinar

1 Clock Hour | Domain A: Strategic Planning

This is a workshop designed to help you think outside the box about what you can do to help your business through the Corona Virus. This is a virtual, interactive workshop where I will walk you through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control.

Learner Outcomes:

1. Ideas on where to focus to get back on track during and after COVID19

2. Time for YOU – how you react to this will determine how you bounce back

3. Hear from industry colleagues what they are doing to focus on revenue generation

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Speaker(s):
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

Contract Strategies for the Evolving Marketplace

Mar 27, 2020 11:00am ‐ Mar 27, 2020 12:00pm

Identification: 03272020webinar


1 Clock Hour | Domain D: Financial Management

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips, and strategies on how to get to “Yes” and review variables that help influence a hotel's decision to accept your business.

  • Understand our current marketplace and how it affects a planners’ strategy during negotiations.
  • Review key contract clauses and how to defend them to benefit your organization's bottom-line & reduce risk.
  • Discuss variables that the hotels consider when reviewing your overall business value.
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Speaker(s):
  • Cheryl Payne, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events
Standard: $9.99
Premier: $0.00
Preferred: $0.00
Essential: $0.00

The Winning Sales Mindset The Winning Sales Mindset

Preview Available

The Winning Sales Mindset

Feb 14, 2020 11:00am ‐ Feb 14, 2020 12:00pm

Identification: 02142020

1 Clock Hour | Domain I: Marketing

If you want to boost revenue, it is imperative that you optimize your sales mindset. By applying cutting edge research in neuroplasticity, Dr. E delivers an entertaining and prescriptive process. Sales associates will leave with actionable steps on how to apply the True SuccessTM

The formula in their lives and businesses so that they can eliminate obstacles, increase productivity and amplify engagement. Learn about the winning sales mindset from Shaquille O’Neal’s “Head Coach for happiness.

Learner Outcomes:

1. Name the three pillars of True Success in order to be able to apply them in your life.

2. Convert a victim mindset to an empowered mindset using two specific strategies in order to be more empowered in any situation.

3. Apply the Over-Under Principle in order to optimize relationships with anyone.

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

On demand traits for hospitality sales and marketing professionals

Jun 17, 2019 3:00pm ‐ Jun 17, 2019 3:30pm

Identification: MON8

1 Clock Hour | Domain I: Marketing

Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.

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Learning Objectives:
  • Learn how to develop a data-driven strategy.
  • Identify internal and external data available or data that needs to be obtained.
  • How to collect, process, analyze, and make data-driven decisions. Know what to do with the data, how to share it, who will use the data and the impact of incorporating a data-driven mentality in all sales and marketing decisions.
Speaker(s):
  • Joyce Martinez, Director of Business Development, Destination Canada/ Business Events Canada
Members: Free

Contract Strategies for the Evolving Marketplace

Apr 9, 2019 11:00am ‐ Apr 9, 2019 12:00pm

Identification: contractstrategiesfortheevolvingmarketplace04092019

1 Clock Hour | Domain D: Financial Management

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “Yes” and review variables that help influence a hotels decision to accept your business.

Learner Outcomes:

  • Understand our current marketplace and how it affects a planners’ strategy during negotiations.
  • Review key contract clauses and how to defend them to benefit your organizations bottom-line.
  • Discuss variables that the hotels consider when reviewing your overall business value.
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Speaker(s):
  • Cheryl Payne, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Successful Negotiations in a Seller’s Market

Jun 19, 2018 11:00am ‐ Jun 19, 2018 12:00pm

Identification: 06192018

1 Clock Hour | Domain D: Financial Management

Meeting demand is up, way up and new hotel room supply is low, especially in the four and five star brands. In 2015, hotel occupancy, average daily rate and RevPar (revenue per available room) was an all-time high. In this high impact workshop, attendees will learn specific methods to utilize a strategic RFP process and assess their leverage based on multiple hotel revenue management criteria. The ultimate focus is on value based negotiations, cast savings, hotel contract risk reduction / cost containment and improving hotelier communications and partnerships.

Learner Outcomes:

  • Understand issues and trends that impact hotelier and meeting planner negotiations
  • Discuss essential components of hotel revenue management and hotel profit centers
  • Review methods to assess your leverage from each RFP and create a negotiations plan

This Session Graciously Sponsored by Experience Scottsdale

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Under the Hood of Small Meeting Venues

Dec 7, 2017 11:00am ‐ Dec 7, 2017 12:00pm

Identification: 12072017

1 Clock Hour | Domain A: Strategic Planning

When considering events of 150 delegates or less, there are myriad venue types that claim to satisfy smaller meetings. In this webinar, we will explore the pros and cons of different venue categories, including resorts, conference centers, hotels, academic venues and day conference centers, and consider how to discover unique venues that will deliver memorable meeting experiences for delegates.

Learner Outcomes:
  • Discover the types of unique venues that service the small-meetings industry.
  • Understand the pros and cons of each venue type, and how each will enhance or challenge your meeting or event.
  • Learn how to use unique venues to deliver unique experiences.

This Session Graciously Sponsored by the IACC Meetings

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Speaker(s):
Premier: $0.00
Preferred: $0.00
Essential: $0.00
Standard: $9.99

Storytelling: A Sales Pro’s Most Powerful Sales Tool

Jun 22, 2017 11:00am ‐ Jun 22, 2017 12:15pm

Identification: 6529

1 Clock Hour | Domain A: Strategic Planning

In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story.

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Speaker(s):
  • Krzysztof Celuch, CMM Ph.D., CITE, CIS, HMCC, Vice-Rector - Assistant Professor /Head Poland CVB, Warsaw School of Tourism and Hospitality Management
Standard: Free
Premier: $0.00
Preferred: $0.00
Essential: $0.00

20 Innovations You'll See in the Best Meeting and Conference Venues

Jun 21, 2017 3:15pm ‐ Jun 21, 2017 4:15pm

Identification: 6403

1 Clock Hour | Domain C: Risk Management

You need to find a home for your meetings where the design, operation and services provided compliment your goals and help ensure you meet required outcomes. Consider 20 global innovations that you can experience today in meetings-focused venues that will help you reach your goals and objectives.

Learner Outcomes:

  • Understand what lies beyond typical function rooms and how easy it is to provide a real wow experience at your meetings.
  • Consider the importance of providing the right spaces outside of the meeting room, as well as in.
  • Build your understanding of alternative meeting room styles and how delegates of different generations behave in these environments.
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Speaker(s):
Standard: Free
Members: $0.00
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