MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to sales and marketing.
MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate.
Focused Sales Activity = Positive Sales Performance
Preview Available
Identification: 06262020
1 Clock Hour | Domain I: Marketing
Please note - from 14:56 to 11:58 in the recording, there is a brief pause in content.
Every entrepreneurial company has no choice but to focus on sales. The magic may be the brand, but the reality is the sales force. Your brand can’t fly without it.
Whether you’re a team of 1 or 101, maximizing the sales team around one common goal that creates value for the client, the company, and the sales rep is the only way to focus the activities of a sales team. It is critical that each sales rep is able to measure the value of each activity undertaken during the day and can make the connection to the overarching goals of the company.
Learner Outcomes:
This Session Graciously Sponsored by:
Speaker(s):
Coronavirus Dialogue Series: Space to Re-Think. Taking back control on COVID19 and Revenue Generation
Preview Available
Identification: 04082020webinar
1 Clock Hour | Domain A: Strategic Planning
This is a workshop designed to help you think outside the box about what you can do to help your business through the Corona Virus. This is a virtual, interactive workshop where I will walk you through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control.
Learner Outcomes:
1. Ideas on where to focus to get back on track during and after COVID19
2. Time for YOU – how you react to this will determine how you bounce back
3. Hear from industry colleagues what they are doing to focus on revenue generation
Speaker(s):
Contract Strategies for the Evolving Marketplace
Preview Available
Identification: 03272020webinar
1 Clock Hour | Domain D: Financial Management
The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips, and strategies on how to get to “Yes” and review variables that help influence a hotel's decision to accept your business.
Speaker(s):
The Winning Sales Mindset
Preview Available
Identification: 02142020
1 Clock Hour | Domain I: Marketing
If you want to boost revenue, it is imperative that you optimize your sales mindset. By applying cutting edge research in neuroplasticity, Dr. E delivers an entertaining and prescriptive process. Sales associates will leave with actionable steps on how to apply the True SuccessTM
The formula in their lives and businesses so that they can eliminate obstacles, increase productivity and amplify engagement. Learn about the winning sales mindset from Shaquille O’Neal’s “Head Coach for happiness.
Learner Outcomes:
1. Name the three pillars of True Success in order to be able to apply them in your life.
2. Convert a victim mindset to an empowered mindset using two specific strategies in order to be more empowered in any situation.
3. Apply the Over-Under Principle in order to optimize relationships with anyone.
Speaker(s):
On demand traits for hospitality sales and marketing professionals
Preview Available
Identification: MON8
1 Clock Hour | Domain I: Marketing
Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.
Learning Objectives:
Contract Strategies for the Evolving Marketplace
Preview Available
Identification: contractstrategiesfortheevolvingmarketplace04092019
1 Clock Hour | Domain D: Financial Management
The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “Yes” and review variables that help influence a hotels decision to accept your business.
Learner Outcomes:
Speaker(s):
Successful Negotiations in a Seller’s Market
Preview Available
Identification: 06192018
1 Clock Hour | Domain D: Financial Management
Meeting demand is up, way up and new hotel room supply is low, especially in the four and five star brands. In 2015, hotel occupancy, average daily rate and RevPar (revenue per available room) was an all-time high. In this high impact workshop, attendees will learn specific methods to utilize a strategic RFP process and assess their leverage based on multiple hotel revenue management criteria. The ultimate focus is on value based negotiations, cast savings, hotel contract risk reduction / cost containment and improving hotelier communications and partnerships.
Learner Outcomes:
This Session Graciously Sponsored by Experience Scottsdale
Speaker(s):
Under the Hood of Small Meeting Venues
Preview Available
Identification: 12072017
1 Clock Hour | Domain A: Strategic Planning
When considering events of 150 delegates or less, there are myriad venue types that claim to satisfy smaller meetings. In this webinar, we will explore the pros and cons of different venue categories, including resorts, conference centers, hotels, academic venues and day conference centers, and consider how to discover unique venues that will deliver memorable meeting experiences for delegates.
This Session Graciously Sponsored by the IACC Meetings
Storytelling: A Sales Pro’s Most Powerful Sales Tool
Preview Available
Identification: 6529
1 Clock Hour | Domain A: Strategic Planning
In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story.
Speaker(s):
20 Innovations You'll See in the Best Meeting and Conference Venues
Preview Available
Identification: 6403
1 Clock Hour | Domain C: Risk Management
You need to find a home for your meetings where the design, operation and services provided compliment your goals and help ensure you meet required outcomes. Consider 20 global innovations that you can experience today in meetings-focused venues that will help you reach your goals and objectives.
Learner Outcomes:
Speaker(s):