MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to sales and marketing.
MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate.
30-Minute Monday | All Inclusive Portfolio - Deep Dive
Preview Available
Identification: 11222021
0.5 Clock Hour | Domain G: Meeting or Event Design
Join us for the fifth installment of 30-Minute Monday where a subject matter expert and moderator sit down for a hard-hitting, jam-packed 30-minute conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. Can’t make it? 30-Minute Monday will be available on-demand the next business day. Check out our new 30-Minute Monday tab under “Digital Education” at academy.mpi.org to access.
Escape to paradise for the 30-Minute Monday on November 22, 2021, at 12:00 PM CST.
Hilton’s rapidly expanding all-inclusive portfolio offers upgraded amenities in some of the world’s most sought-after destinations, where attendees can enjoy picturesque beaches and pools, modern accommodations, elevated dining and live entertainment. Hilton's all-inclusive resorts feature a wide range of exceptional meeting and events facilities, coupled with convenient amenities that allow for a seamless on-property experience. Join Hilton executives Colette Baruth, Vice President & Commercial Director for All-Inclusive Resorts and Gerilyn Horan, Vice President of Group Sales & Strategic Accounts for an informative session and learn how a Hilton All-Inclusive resort is the perfect venue for your next meeting or event.
This Session Graciously Sponsored by:
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Speaker(s):
What a year! MPI Italia's experience "Meetings beyond Covid" solutions for secure venues and events- Italia Chapter
Preview Available
Identification: DE8
A journey through a year of challenges, educational opportunities, industry advocacy, and much more seen through the eyes of MPI Italia. A journey that led MPI Italia to meet the scientists that presented the Airborne Infection Risk Calculator which provides solutions for organising events safely indoors, explaining how to calculate and manage the risk of airborne transmission of viruses. Associate Professor Luca Stabile will share the Airborne Risk Calculator study by the University of Cassino and Southern Lazio in collaboration with the International Laboratory for Air Quality and Health (ILAQH, Queensland University of Technology, Brisbane, Australia) and the CIUS Building Performance Lab (New York, USA).
Learner Outcomes
1. Knowledge/comprehension and application: learn how to calculate and manage airborne infection risk – an indispensable tool to guarantee clean and healthy air in our buildings and shared spaces.
2. Comprehension: understand why MPI is a heart thing and that when you give your will receive more in return than you could imagine.
3. Value: perceive the value of belonging to a community that cares
Next-Gen Event Destination Marketing
Preview Available
Identification: WED02
The pandemic had an outsized impact on global CVBs and DMOs, and the destinations they serve. From devastating decreases in visitor numbers to no-to-reduced occupancy to members who had to fold their businesses, there was no sector impacted more severely than travel and the destinations that welcome visitors from all over the world. As we begin to observe the return of group and leisure tourism, destinations are embracing the need for change. They are rebranding, rebuilding, and shifting their marketing strategies as they forge through 2021. Join a candid discussion with DMO leaders who will transparently-for-all share their plans for rebuilding and what it means for meeting professionals of all types—from the organizers who plan events to the destinations that welcome them.
Learner Outcomes
1. Better understand the challenges and opportunities that DMOs and CVBs face recovering from the global pandemic.
2. Learn new marketing strategies that will impact meeting planners and the destination partners they seek.
3.Recognize opportunities for both sides of the market to create wins that buoy industry and destination recovery.
Session Sponsored by:
Safety & Cleanliness Measures for Venue Re-Opening
Preview Available
Identification: 13BelgiumMC2020
1 Clock Hour | Domain C: Risk Management
As quarantine measures in European countries are slowly being removed, hotels and venues started to be concerned about what the new post-COVID reality will look like for their operations. Can they ensure the safety of their guests? Can they provide virus-clean environments to the event participants? What planners will expect from venues and hotels?
In this session, you will learn ...
We are bringing together examples of nationwide guidance for venues and individually defined conditions for recovery by hotels and venues.
Speakers, experts, and participants include: Convention Bureaus, Hotels, Disinfection, and Medical professionals
Speaker(s):
Focused Sales Activity = Positive Sales Performance
Preview Available
Identification: 06262020
1 Clock Hour | Domain I: Marketing
Please note - from 14:56 to 11:58 in the recording, there is a brief pause in content.
Every entrepreneurial company has no choice but to focus on sales. The magic may be the brand, but the reality is the sales force. Your brand can’t fly without it.
Whether you’re a team of 1 or 101, maximizing the sales team around one common goal that creates value for the client, the company, and the sales rep is the only way to focus the activities of a sales team. It is critical that each sales rep is able to measure the value of each activity undertaken during the day and can make the connection to the overarching goals of the company.
Learner Outcomes:
This Session Graciously Sponsored by:
Coronavirus Dialogue Series: Space to Re-Think. Taking back control on COVID19 and Revenue Generation
Preview Available
Identification: 04082020webinar
1 Clock Hour | Domain A: Strategic Planning
This is a workshop designed to help you think outside the box about what you can do to help your business through the Corona Virus. This is a virtual, interactive workshop where I will walk you through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control.
Learner Outcomes:
1. Ideas on where to focus to get back on track during and after COVID19
2. Time for YOU – how you react to this will determine how you bounce back
3. Hear from industry colleagues what they are doing to focus on revenue generation
Contract Strategies for the Evolving Marketplace
Preview Available
Identification: 03272020webinar
1 Clock Hour | Domain D: Financial Management
The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips, and strategies on how to get to “Yes” and review variables that help influence a hotel's decision to accept your business.
The Winning Sales Mindset
Preview Available
Identification: 02142020
1 Clock Hour | Domain I: Marketing
If you want to boost revenue, it is imperative that you optimize your sales mindset. By applying cutting edge research in neuroplasticity, Dr. E delivers an entertaining and prescriptive process. Sales associates will leave with actionable steps on how to apply the True SuccessTM
The formula in their lives and businesses so that they can eliminate obstacles, increase productivity and amplify engagement. Learn about the winning sales mindset from Shaquille O’Neal’s “Head Coach for happiness.
Learner Outcomes:
1. Name the three pillars of True Success in order to be able to apply them in your life.
2. Convert a victim mindset to an empowered mindset using two specific strategies in order to be more empowered in any situation.
3. Apply the Over-Under Principle in order to optimize relationships with anyone.
On demand traits for hospitality sales and marketing professionals
Preview Available
Identification: MON8
1 Clock Hour | Domain I: Marketing
Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.
Contract Strategies for the Evolving Marketplace
Preview Available
Identification: contractstrategiesfortheevolvingmarketplace04092019
1 Clock Hour | Domain D: Financial Management
The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “Yes” and review variables that help influence a hotels decision to accept your business.
Learner Outcomes: