1 Clock Hour | Domain A: Strategic Planning

This session will help to clarify the confusion when HealthCare Professionals (HCPs) are attending your meetings. We will examine HCP meetings through the lens of the compliance officer. The following topics will be explored through a variety of participatory activities: what are considered compliant venues, what is the expected language and imagery for regulated meetings venues, what are the consequences of non-compliance, and appreciating the importance of demonstrating understanding of this complex sector.

Learner Outcomes:

• Understanding the compliance perspective
• Knowing the consequences of non-compliance to an organization
• Acknowledging the benefits of demonstrating understanding of this complex sector

This Session Graciously Sponsored by Philadelphia Convention & Visitors Bureau and Visit Tampa Bay

1 Clock Hour | Domain A: Strategic Planning

This interactive session will provide specific information to increase your understanding of the issues regarding selling, planning, and managing healthcare meetings. We will dispel the mystery around international regulations and codes of ethics, who is a Healthcare Professional (HCPs), the need for transparency with HCP interactions, product lifecycles tied to regulated and non-regulated meeting types, and what planners expect from suppliers when operating healthcare meetings.

Learner Outcomes:

• Understand the unique needs of the health care industry
• Learn about the issues and concerns regarding international codes and regulations
• Recognize what the planner expect and what the hotel team needs to know

This Session Graciously Sponsored By: 

1 Clock Hour | Domain G: Meeting or Event Design

Video has become an essential part of how those in the healthcare convention marketing, exhibits, meetings and events industry teach, train, market and communicate. It’s easy to see why. In a field that rivals any for jargon, healthcare must also contend with a subject matter that is quite literally hidden away inside.

In even the best of circumstances, it’s possible for medical professionals to misunderstand text-based documentation and best practices — those difficulties only increase as physicians, assistants, administrative staff and others are pressed to share more knowledge more quickly — and do so potentially with audiences that may not share their first language.

In such a world, video has been met with a welcome relief — a simple tool that can quickly show more detail than could ever be described in text, and that can be shared and reviewed easily anytime and anywhere it’s needed.

Learning Objectives:

• How to use video effectively to promote your event, before, during and after
• Improve education and on-demand learning opportunities
• Create opportunities for educational library resource

1 Clock Hour | Domain A: Strategic Planning

The introduction of GDPR has meant that data management has become core to businesses resulting in a re-evaluation of internal processes and systems and ultimately the way they work with both clients and healthcare professionals (participants). The next step after managing the tactical steps of the data/privacy risk is to manage the business risk to our sector and look at the whole business problem facing medical and healthcare meetings to ensure long term success and sustainability.

Learning Objectives:

• The importance of data privacy and the impact on corporations and their meetings
• The impact that can exist when organizations have not addressed the full implications of the GDPR and the effects on its meeting participants (data subjects)
• The current state of data privacy issues and GDPR in medical and healthcare meeting & events

1 Clock Hour | Domain A: Strategic Planning  

Are you delivering on the objectives of the Healthcare Professionals (HCPs) attending your Medical Meetings?

Join the session to better understand how healthcare professionals decide whether or not to attend a professional meeting or event, and what meeting professionals can do to maximize upon the educational objectives of HCPs.

New research titled, The Science Of Healthcare Professional Meetings, explores the optimum meeting duration and time away from the practice for healthcare professionals. Discover some of the most challenging factors impacting HCP attendance at scientific meetings, and how the growing number of digitally native HCPs are impacting the content and format desires of healthcare meetings. HCPs want to expand their knowledge, connect with peers and discuss new advances in treatment, but are they content with traditional formats, or are they seeking more inventive and innovative solutions?

Learning Outcomes:

• Discover findings from recent research into why healthcare providers attend meetings and events
• Learn how maximizing content and networking at a medical meeting can impact attendee experience
• Discuss whether or not traditional meeting formats are still viable, and what's on the horizon healthcare meetings and events

This Session Graciously Sponsored by Experience Scottsdale

1 Clock Hour | Domain A: Strategic Planning

The medical meeting landscape has been in a state of change since 2010. Every company manages their meetings and spend tracking differently as does 87 countries making compliance reporting daunting. It hasn’t gotten any easier so learn what lies ahead for medical meeting planning.

Learner Outcomes:

• Realize the On-going changes in the Healthcare Meeting Landscape
• Learn how to Improve the Medical Meeting and HCP Experience
• Understand what Trends And Changes are predicted in healthcare reporting

This workshop will focus upon the impact of the new European transparency reporting regulations. Similar to Open Payments, the challenge in Europe is compliance with local country requirements and cross border implementation. Learn from real case study examples and discuss the different trends that are emerging.

Learning Objectives:

• Understand the landscape of EFPIA and Eucomed transparency reporting criteria in order to apply this to your meetings.
• Learn how the regulations are not only impacting corporate organizations, agencies, and medical societies but also the HCPs themselves.
• Explore the impact that the new transparency reporting criteria will have beyond the first reporting deadline in Jan 2016.

In the current environment of highly regulated healthcare meetings, hoteliers need to know the fine points of how to market their venue to the healthcare industry. This session will provide strategies on how to book and manage healthcare meetings in accordance with the client’s requirements.

Learning Objectives:

• Understand how your hotel may (or may not) be a good fit for regulated healthcare meetings.
• Learn to modify marketing messages to attract meetings with HCPs in attendance.
• Discover the importance of educating the rest of the hotel operations team about the need to adhere to the client’s guidelines.