Virtual Event Education Package

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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to designing and executing virtual and hybrid events.

MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate.

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Sessions

Preview Available

WEC Grapevine: How We Did It - Pandemic Meetings Considerations & Lessons Learned

Dec 18, 2020 11:00am ‐ Dec 18, 2020 12:00pm

Identification: 12182020

This webinar is graciously sponsored by Mohegan Sun

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1 Clock Hour | Domain G: Meeting and Event Design

In November 2020, MPI delivered an industry-leading hybrid event in-person at the Gaylord Texan in the heart of Grapevine, Texas, and live online to a global audience representing 17 countries. With more than 600 onsite and 1,200 digital participants, MPI’s lofty mission—to execute a safe, engaging experience for all attendees that delivered on its theme—Reunite for Recovery. Join MPI for this deep-dive conversation about the strategy and execution of the World Education Congress Grapevine from early critical choices to duty of care to the realities of hybrid. These hard lessons well learned to provide a pathway for meetings and events moving forward and a blueprint for our industry’s recovery.

Learner Objectives

Discover best practices for duty of care and participant health and safety during a pandemic.
Discuss critical considerations for creating hybrid experiences that connect people across borders.
Learn key lessons learned by MPI for designing experiences that bring people together—at six feet

Speaker(s):

Melinda Burdette, CMP, Director of Events, MPI
Drew Holmgreen, Vice President, Brand Engagement, MPI
Jessie States
Annette Gregg, CMM, MBA, Senior Vice President, Experience, Meeting Professionals International

WEC Grapevine 2020 | Digital Experience: Case Study: WEC, The Journey from Live Event to Virtual Hybrid Conference

Nov 6, 2020 10:30am ‐ Nov 6, 2020 11:30am

Identification: WECGV110604

The planning for WEC 2020 was in the home stretch until COVID-19 derailed everything. When MPI’s leadership made the decision to postpone WEC to November, the WEC planning group had to throw out years of traditional event planning best practices and not only start from scratch but transition a highly interactive live event into a hybrid conference. Kevin Iwamoto, GLP, GTP and Melinda L. Burdette, CMP, CMM, HMCC, Director, Events for MPI discuss what happened and how MPI pivoted to re-create WEC 2020 in a pandemic world.

Speaker(s):

Melinda Burdette, CMP, Director of Events, MPI
Kevin Iwamoto, GLP GTP, Chief Strategy Officer, Bizly, Inc.

WEC Grapevine 2020 | Digital Experience: Welcome to 2030: Your Hybrid Event Life

Nov 6, 2020 9:15am ‐ Nov 6, 2020 10:15am

Identification: WECGV110603

For over a decade, the industry has been content to be "in-person first", despite having bullet-proof solutions for live streaming and remote audience engagement. Then COVID-19 happened, and we were forced to take our events completely online, all at once. And what did we see? Increased attendee counts more diverse and worldwide engagement, hundreds of new streaming providers, and for some even a bump in membership and revenue. There is no question in-person events will always have a future, but now that both planners and attendees have had a taste of the power of online events, how can we move forward? The future is hybrid. Learn how modern events will incorporate two distinct audiences, online and in-person, and how to build unique, engaging experiences for both.

Speaker(s):

Brandt Krueger, Technical Producer, Event Technology Consulting

WEC Grapevine 2020 | Digital Experience: Experience Design for Virtual Events: Meeting Participant Needs with Intentionally Designed Micro-Moments

Nov 5, 2020 4:00pm ‐ Nov 5, 2020 5:00pm

Identification: WECGV110505

Have you ever attended a large-scale event that fell flat? Sometimes the large macro experience gets lots of love, but we forget about all the important micro-moments. Every experience contains a myriad of micro-moments. Sometimes, though, within the hustle and bustle of designing the event, some of these micro-moments lack the intention and time they deserve. What if we were able to create, moment by moment, identify, and then design specific micro-moments we knew would yield specific outcomes? Zooming out, think of what the entire experience might look like with that level of intention! This session will define and describe distinct “micro-experience” types grounded in experience design research and show participants how to intentionally craft events by carefully curating micro-experiences that climax in a magnificently personalized experience and gives your participants exactly what they want and need.

Speaker(s):

Dr. Andrew Lacanienta , Ph.D., Assistant Professor in the Department of Experience Industry Management at California Polytechnic University San Luis Obispo

WEC Grapevine 2020 | Digital Experience: Virtual Meeting Experience

Nov 5, 2020 4:00pm ‐ Nov 5, 2020 5:00pm

Identification: WECGV110506

Customer experience is recently considered as a more competitive advantage than price, product, or quality. However, virtual event experience is different from traditional meetings due to the lack of face-to-face social interactions with people and the physical environment, as well as a lower level of engagement. This session aims to present the results of the MPI research project on virtual event experience and attendees' risk perceptions during the post-COVID-19 era, introduce different components and temporal dimensions of virtual event experience, and propose new innovative measures to capture the affective and moment-by-moment nature of event experience, including survey scales, experience sampling method, electrodermal activity, electrocardiography, pupillometry, and other emerging techniques.

Speaker(s):

Maksim Godovykh

WEC Grapevine 2020 | Digital Experience: Mastering Engagement in Virtual Events

Nov 4, 2020 4:00pm ‐ Nov 4, 2020 5:00pm

Identification: WECGV110402

The master in the art of creating great events (live, hybrid, virtual) makes little distinction between learning and connecting, classroom and hallway, teaching, and playing. Their events leave it up to the guest to decide if they are working or playing. To the designer, they are always doing both." This paraphrase of a James Michener quote is at the heart of relevant, dynamic, never-miss meetings. Play with a Purpose has been blending the two key results attendees want from a meeting – education and networking – using experiential and engaging learning strategies for decades. Come play, participate, and get hands-on as you learn to deliver bold results in virtual meetings.

Speaker(s):

Sharon Fisher, CEO/IdeaSparker, PLAY WITH A PURPOSE

Preview Available

New Hybrid Strategies: Producing, Streaming, and Selling Access to Live Event Content in a Post-Covid World

Sep 30, 2020 10:00am ‐ Sep 30, 2020 11:00am

Identification: 09302020

1 Clock Hour | Domain G: Meeting or Event Design

Hybrid events have been around for almost 2 decades, but they have recently vanished due to Covid-19's decimation of the live event industry. The general consensus is that when live events come back (and they will!), Hybrid events will be the norm. But what will the next generation of hybrid events look like, what will be the best approach for producing them, and what steps should event organizers take in simultaneously engaging both physical and virtual audiences in the ever-changing event landscape?

Learner Outcomes:

1. In order to engage both audiences - virtual and physical - event organizers will learn techniques for designing programs with global appeal.

2. Learners will gain knowledge about cost ramifications for catering to 2 audiences, and they will receive tips for selling access to hybrid events while maximizing efficiencies.

3. Learners will gain insight as to what exhibitors and sponsors seek in the form of ROI from contributing to a hybrid event, and what options are available to the exhibitor in a hybrid world.

Event Cost

Non-Members: $9.99
Members: Free

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

Speaker(s):

Bill Mott, CEO, Falcon Events

Preview Available

Coronavirus Dialogue Series: Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy

Aug 18, 2020 10:00am ‐ Aug 18, 2020 11:00am

Identification: 08182020

1 Clock Hour | Domain A: Strategic Planning

As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.

Learner Outcomes:

Recognize the key players and decision makers in their organization’s approach to virtual events.
Identify they key strengths that planners bring to virtual event planning.
Discuss opportunities to advocate for an ongoing role in the association’s virtual event strategy.

Speaker(s):

Heidi Longton, CMP, CMM, Founding Member, MPI Association Planners Advisory Board
Natalie Norris, CMP, CMM, President, Meetings & More Inc.
Lindsay Plath, CMP, Sr. Professional Development Coordinator, Illinois Association of School Business Officials

Preview Available

Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events

Aug 4, 2020 10:00am ‐ Aug 5, 2020 11:00am

Identification: 08042020

1 Clock Hour | Domain I: Marketing

As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Learning Outcomes:

Understand the eight essential planning steps of event marketing
Learn engagement strategies for virtual and hybrid events
Leverage technology, data and design methods to deliver ROI and with measurement and revenue attribution

This webinar is graciously sponsored by:

Speaker(s):

Drew Holmgreen, Vice President, Brand Engagement, MPI
Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International
Mike Dietrich, Vice President, Product Marketing, Cvent

Preview Available

Coronavirus Dialogue Series Webinar: The Data-Driven Virtual Event: How to Use Data to Create Better Digital Experiences 06.09.2020

Jun 9, 2020 10:00am ‐ Jun 9, 2020 11:00am

Identification: 06092020

1 Clock Hour | Domain G: Meeting or Event Design

Are you still waiting for the Data Fairy to deliver actionable insights to improve your virtual events? In this session, learn how to get strategic about collecting and analyzing the *right data* to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward—we’ll show you simple ticks and tricks to get the insights you need.

Learning Outcomes:

Identify the most important KPIs for virtual events
Strategies for analyzing your data to discover useful insights
Data visualization tactics to communicate your findings

Speaker(s):

Allie Magyar, CEO, Hubb

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