MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments. The MPI Academy has curated packaged content to help you stay up-to-date on what industry experts are saying related to the COVID-19 pandemic.
MPI members, log in and access all of the content free of charge. Instead of purchasing webinars for $9.99 each, our non-member community can buy this education package at a discounted rate.
Identification: 04012021
1 Clock Hour |Domain A: Strategic Planning
Hosting a meeting safely during a pandemic requires more than the critical needs for solid Duty of Care and hybrid event strategies—it means transparently communicating those strategies and the tactics therein early, often, and effectively with your participants and industry stakeholders. Discover the strategies MPI implemented to not only market the hybrid WEC Grapevine in-person and digital experience effectively, but how we designed and executed a robust communication approach to ensure that lack of awareness wasn’t a barrier to attendance. Learn what worked and what didn’t and how these hard lessons well learned provide a blueprint for marketing and communication not just in a pandemic world, but in the new world of live events.
Learner Outcomes:
1. Learn Geomarketing techniques and how they played a key role in the WEC Grapevine marketing strategy.
2. Discover the critical importance of communication, with emphasis on the duty of care, behavioral expectations, and personal responsibility.
3. Consider key lessons and applicable communication strategies for during- and post-Coronavirus era marketing.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
WEC Grapevine: How We Did It - Digital Event Strategy & Considerations
Preview Available
Identification: 03122021
Graciously Sponsored by:
1 Clock Hour | Domain A: Strategic Planning
MPI’s WEC Grapevine wasn’t just a groundbreaking in-person experience, it also offered an early look of what hybrid events will look like in the pandemic era and beyond. Join this critical conversation about MPI’s hybrid event strategy, with an emphasis on the digital attendee experience. From strategy to execution, what lessons did MPI learn from its live digital event? Learn what worked and what didn’t from the WEC Grapevine Digital Experience, and what considerations and questions you should be asking as you plan hybrid meetings, both today and tomorrow. What considerations should you take into account and how does the design of the digital experience differ from the in-person event? Gain access to MPI’s hard lessons well learned from the design of a truly live hybrid experience—and the critical decisions that impact a parallel digital event.
Learner Outcomes:
1. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.
2. Learn why and how critical decisions were made, and their impact on the digital participant.
3. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
WEC Grapevine: How We Did It - Pandemic Meetings Duty of Care
Preview Available
Identification: 02112021
1 Clock Hour | Domain A: Strategic Planning
Join this deep dive into the considerations and design of the Duty of Care strategy for the WEC Grapevine event. From social distancing and mask policies to health checks and onsite medical care, walk through the questions MPI asked and the steps we took to ensure a safe-as-possible experience for our participants and guests. Through a mix of photographs and videos gain greater insights into what meetings will look like for the near- to mid-term and walk through MPI’s journey, as well as the results of its efforts. Take advantage of MPI’s hard lessons well learned and find a path forward to meeting safely, when health and government authorities say it is safe to meet.
Learner Outcomes:
1. Discover the strategy behind MPI’s Duty of Care at the WEC Grapevine.
2. Learn how current guidelines can be applied to the logistics and tactics of executing events during the pandemic.
3. Consider critical practices for hosting safe events.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Identification: 12182020
This webinar is graciously sponsored by Mohegan Sun
1 Clock Hour | Domain G: Meeting and Event Design
In November 2020, MPI delivered an industry-leading hybrid event in-person at the Gaylord Texan in the heart of Grapevine, Texas, and live online to a global audience representing 17 countries. With more than 600 onsite and 1,200 digital participants, MPI’s lofty mission—to execute a safe, engaging experience for all attendees that delivered on its theme—Reunite for Recovery. Join MPI for this deep-dive conversation about the strategy and execution of the World Education Congress Grapevine from early critical choices to duty of care to the realities of hybrid. These hard lessons well learned to provide a pathway for meetings and events moving forward and a blueprint for our industry’s recovery.
Learner Objectives
Science not stopped by Coronavirus: How a large scientific meeting successfully pivoted to virtual in record time
Preview Available
Identification: 10022020
1 Clock Hour | Domain G: Meeting or Event Design
When COVID-19 shut down The Allied Genetics Conference, the organizers decided to go virtual and make it free to attend. Registration tripled, the conference was swamped by positive tweets, and recorded session views overwhelmed all expectations. Learn about how ATIV software helped this conference flip their format—in a matter of weeks—to fully online, allowing more than 1,000 scientists to present their research in more than 100 oral presentations and poster Q&A sessions.
Learner Outcomes:
1. Learn technologies and strategies to convert a scientific meeting into a virtual event
2. Re-imagine poster sessions in a virtual environment
3. Explore scientific meeting engagement options
Event Cost
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Ready, Set, Meet: Coronavirus Event Safety Strategies
Preview Available
Identification: 09152020
1 Clock Hour | Domain C: Risk Management + Domain G: Meeting Design
The Events Industry Council recently released new guidelines to help organizations make decisions on when and how to begin hosting gatherings—and strategies and tactics for safe meetings have been released from any number of organizations, hotel brands and industry associations. Discover highlights from these reports that can help guide your guidance with clients and your conversation with potential meeting partners and facilities. What questions should you be asking of both to ensure you are following duty of care best practices for a safe-as-it-can-be event? Learn how other organizations are slowly bringing back the business of meetings.
Learner Outcomes:
Coronavirus Dialogue Series: Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy
Preview Available
Identification: 08182020
1 Clock Hour | Domain A: Strategic Planning
As virtual and hybrid events become the “new abnormal” for the association community, the role and functions of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners and professionals can – and should – play as meetings and events go from in-person to virtual. Some associations have placed virtual events squarely in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. This session will highlight the reasons it is important for association planners to have a “seat at the table” in developing virtual event strategy and offer tips for how to claim your seat in your organization.
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Coronavirus Dialogue Series: Pandemic Adaptation & Planning via Neuroscience for Meeting Planners
Preview Available
Identification: 08072020
1 Clock Hour | Domain A: Strategic Planning
In this engaging, interactive, and entertaining presentation, you as a meeting planner will dramatically improve your adaptation and planning for the COVID-19 coronavirus pandemic using cutting-edge neuroscience and behavioral economics-based strategies. Research shows that our gut reaction is to adapt to and plan for best-case scenarios and to focus on short-term threats, instead of taking a realistic and long-term perspective on slow-moving disasters such as the COVID-19 coronavirus pandemic. Neuroscience reveals that instead of such hopefulness, you will be better off by planning for the worst, while hoping for the best, since the best-case scenario is the end of the pandemic by 2022, but the worst-case scenarios take the pandemic into 2025 and beyond. You need to protect yourself and those you serve by shifting your meeting planning to adapt to the ongoing major disruption of the COVID-19 coronavirus pandemic. You also need to make an effective long-term plan to cope with the consequences of this pandemic going forward, as well as the post-pandemic transition. This presentation will offer you neuroscience and behavioral economics-based strategies to navigate successfully the disruptions caused by the pandemic into the post-pandemic world, ensuring that you as a meeting planner not only survive but thrive in the new abnormal.
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Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events
Preview Available
Identification: 08042020
1 Clock Hour | Domain I: Marketing
As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events. You will also have the ability to ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.
Learning Outcomes:
This webinar is graciously sponsored by:
Coronavirus Dialogue Series Webinar: Best Practices in Hotel Re-openings Post COVID-19
Preview Available
Identification: 07232020webinar
1 Clock Hour | Domain G: Meeting or Event Design
Join us for an MPI-moderated conversation with Biran Patel, Vice Chairman of the Asian American Hotel Owner Association, on how hoteliers are creating best practices for reopening and forecasting for the next 12 months. In this session, we will take a look at what associations and companies have been sharing with hoteliers in terms of their event sizes and needs. You will also have the ability to ask your questions regarding what the association is doing to assist hoteliers.
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