Join your WEC18 virtual co-host, MPI's Kristi Casey Sanders to discuss ways today's content helped you ideate, and get a sneak preview of what to expect tomorrow, when WEC18's final Day 3 focuses on the theme of activation

Join Hybrid Event Authority's Steph Pheilsticker to find out what this day dedicated to ACTIVATION has in store for you.

0.50 Clock Hours | Domain G: Meeting or Event Design 

Day 3 of WEC is the day of ACTIVATION where we power you with skills and insights to take action NOW! 

The 5 Second Rule: Achieve Breakthrough Performance in Your Career & Life

Imagine if you had a secret weapon that helped you beat procrastination and self-doubt. What if you had the confidence and courage to take action and share your ideas with conviction? You'd be unstoppable.

In her globally praised TEDx talk, best-selling author, entrepreneur and social media influencer, Mel Robbins introduced the world to the science-backed secret to changea" The 5 Second Rule. Over 13 million views later, The 5 Second Rule has become an international best-selling book translated into 29 languages, the #1 Audiobook in the world and a life-changing global movement inspiring people to quit procrastinating, become more courageous, accomplish goals, and change for the better.

Mel has used The 5 Second Rule to transform her own life. Since discovering and implementing The 5 Second Rule, Mel has become the most booked female speaker in the world, an award-winning legal analyst for CNN, an internationally acclaimed bestselling author, and the CEO of a media company that inspires more than 20 million people each month.

With riveting videos, case studies, compelling research, and hilarious personal stories, Mel will recount the deeply relatable and remarkable story of The 5 Second Rule and the power of five second decisions. She will demonstrate how this rule has helped people, teams, and businesses around the world change for the better. And, through audience interaction, she'll show you how to use the Rule so you can also achieve your goals.

This is a life-altering speech filled with groundbreaking insights and a tool for action that is critical for selling, leadership development, innovation, and success. Mel will present the secret to HOW we change behavior, HOW to take smart risks, HOW you bring out the best in your team, and HOW to create the results that we covet at work and in life.

You'll walk out of this experience with tools you can bring to back to your team, your family, and your lifea"and you'll leave feeling inspired, empowered, and able to take action.

*Sponsored by Marriott International

Mel Robbins is presented by: Gotham Artists

Learning Objectives: 

• Learn how to use the 5 Second Rule to change any habit. 
• Be inspired by examples of how people around the world are using the 5 Second Rule to be more productive, earn more money, cure anxiety, improve relationships and take smart risks.
• Understand how to bridge the gap between knowing "what" to do and "how" to make yourself do it. 

Behind the Scenes with your WEC18 virtual co-host, Hybrid Event Authority's Steph Pfeilsticker.

1 Clock Hour | Domain G: Meeting or Event Design 

Discover key insights on how to effectively meet your trade show attendee, exhibitor and sponsor goals, based on new learnings from the Center for Exhibition Industry Research (CEIR). Understand the motivations behind why business professionals participate in exhibitions and learn what motivates attendees to return year-on-year. Find out why exhibitors exhibit, how they aim to engage with attendees and the most effective ways to do so. Additionally, discover what role digital plays in live events and how you can maximize value and engagement for all participants.

Learning Objectives:

• Gain insights on why business professionals participate in meetings that include an exhibition floor, and what motivates attendees to visit an exhibition repeatedly
• Discover why exhibitors exhibit, how they aim to engage with attendees and what means are most effective
• Learn the role digital plays during a live event, and what you need to delivery and support to maximize the value and engagement for all participants

Have you considered making the leap into teaching, but aren't quite sure where to start? Kansas State University Assistant Professor Kristin Malek will share her experience as a former industry professional who has transitioned full-time into academia. Indiana University Department Chair Amanda Cecil will offer her perspective as a faculty member charged with hiring faculty and staff. Learn the differences between teaching at community colleges, four-year universities and research universities. Each level will be discussed in terms of expectations for part-time and full-time faculty as well as minimum education and experience requirements for teachers.

Learning Objectives:

• Explore teaching opportunities at a variety of hospitality, tourism, event or business-focused programs
• Position yourself for teaching in higher education
• Discuss the faculty expectations from an administrative point of view

0.50 Clock Hours | Domain B: Project Management

This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions.

• Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show.
• Provide an example of a successful contest or give-away at a booth.
• What skills are most important to succeed as an exhibitor at a trade show?
• How should an exhibitor calculate ROI of attending a trade show?
• What are the pros and cons of hosted buyer programs? How would you improve them?
• Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?

Learning Objectives:

• Challenge conventional solutions to marketing a booth and driving booth traffic
• Understanding buyers' expectations
• Reimagine tactics to follow up and measure results

Join your WEC18 virtual co-host, MPI's Kristi Casey Sanders share your thoughts on the experience so far. Grab your lunch and stick around to see what WEC19 will look like next year in Toronto!

2 Clock Hours | Domain E: Human Resources 

You've sharpened your skills, expanded your business network and gained new insights and perspectives on how to stop planning meetings and start creating experiences.

At our concluding lunch, MPI leadership will share its vision on where we're going and how that will help you next year and in years to come.

Then, the Toronto team will take you under their wings during our WEC 2019 Preview Lunch. Join us as Tourism Toronto gives you a glimpse of what you'll experience at the World Education Congress next year!