Join MPI's Director of Thought Leadership Kristi Casey Sanders and Hybrid Event Authority's Steph Pheilsticker to see what we have planned for our ideation-themed WEC18 Day 2.

1 Clock Hour | Domain G: Meeting or Event Design 

MICHAEL CERBELLI'S: THE HOT LISTa: 2018 2.0 inAspire inEspA(E)r/ verb 1. To fill someone with the urge or ability to do or feel something, especially to do something creative. 2. Breathe in (air); inhale.

"Michael Cerbelli's: The Hot Lista" is the definition of inspiration. It exists to provide not only the urge, but the ability to accomplish creative greatness.

This incredible presentation has become a 'can't miss' annual event in and of itself. In "The Hot Lista," Michael takes the hottest, newest and most inspiring event and entertainment insights and showcases them for the WEC audience in a breathtaking 90 minute, head-spinning romp. A word of advice; have your espresso 'on board' and don't blink, you might miss something!

With "The Hot Lista," Michael identifies fresh trends in the ever-changing marketplace and showcases acts and innovations for enhanced experiential marketing. "Michael Cerbelli's: The Hot Lista" is more than an education in the direction of event production, it is Michael's way of giving back to the industry which has given him so much.

It's been said that how 'The Hot Lista' goes, so goes the industry. Michael himself has even become 'the event within the event,' posing for pictures with fans even as he orchestrates the magnificent happening. Michael's secret? He loves what he does, and he loves to see others succeed. Michael never needs to be the life of the party; his dream is to bring life to your party. Make sure to grab a coffee and come early to secure the best seats in the house and enjoy the pre-show starting at 08:00AM!

Learning Objectives:

• Tangible Information
• Immediate takeaways
• Entertainment

Behind the Scenes with your WEC18 virtual co-host, Hybrid Event Authority's Steph Pfeilsticker.

Augmented reality can be a gadget, but used wisely it can be way more than that. This session will show you how using AR can add value to your meetings, conferences and events so the outcomes are even more successful.Learning Objectives:

Participants will get to know how to use state of the art event technology and AR possibilities.Participants will be inspired to implement AR in their meetings, conferences and events.Participants will learn how AR can add value to meetings, conferences and events.

0.50 Clock Hours | Domain C: Risk Management 

We must begin by asking ourselves "Why MUST I prepare myself and my staff for an active threat?" Attacks against the hospitality industry are occurring more frequently and they are becoming more catastrophic in nature. We are living in an era of asymmetric and unconventional warfare; and a terror attack against a hotel or convention any place on the globe sets a template for other terrorist organizations to follow. 

Mentally preparing for an active threat and having a plan is a small investment of time and energy, and we hope that you will never need it. But "hope" is not a tactic, and in the event of an active threat, we want you to come home whole. This session will be a step in that direction, by laying out a simple and effective template that you can use in the hospitality environment to prepare for an active threat.

Learning Objectives:

• Understand why being prepared for an active threat is an essential for meeting professionals.
• Identify the most realistic threats facing meetings and meeting facilities, what vulnerability that threat can exploit, and what the consequences would be.
• Develop a plan for how to prepare for an active threat and steps to implement it immediately.

Join MPI's Director of Thought Leadership Kristi Casey Sanders and Hybrid Event Authority's Steph Pheilsticker for interviews and behind-the-scenes content exploring the WEC18 Day 2 Ideation theme.

1 Clock Hour | Domain I: Marketing 

Whether you're planning a conference, trade show, or event, you'll probably have to secure sponsors to be profitable. Your sponsors are customers and it's important to make sure you're selling them the best products. In 2017, social media marketing allows companies to directly engage with their customers, build brand presence, and ultimately sell more products.

In this session, you'll discover options to develop killer social media sponsorship packages that mutually benefit your sponsors and your organization. Social media enables core business objectives and provides many different metrics and new data streams on customers' behavior. With the rise in new platforms like Snapchat and live streaming capabilities, authenticity and shareability have new clout.

Learn how to create innovative sponsorships that will appeal to your attendees and show an increase in ROI to your sponsors.

Learning Objectives:

• Develop insight into the current state of the global meetings and events market.
• Review predictions for how forecasted trends will impact the market within the coming decade.
• Apply these trends to ensure your business stays ahead of the competition.

1 Clock Hour | Domain A: Strategic Planning

Eating and drinking are fundamental requirements for life. We all must eat to survive. Thus, having safe, healthy and accessible food and beverage to eat at an event is a right, not a privilege. And, yet safe, healthy, and accessible food and beverage are often disregarded when planning meetings and events.

There is definitely plenty of food and beverage at meetings, but in most cases what is offered fails to meet the safety needs of attendees with dietary and/or mobility requirements.

As a meeting professional, you have a duty of care to ensure all attendees, staff and vendors are kept safe and not excluded in at events. Since the Americans with Disabilities Act (ADA) was amended in 2008 expanding the protections provided to people with disabilities under the ADA, that care now includes what food is served and how food is handled and served at events.

In this interactive presentation, we will provide a basic understanding of how the laws that protect individuals with disabilities and will offer guidance on how to create safe and inclusive food and beverage environments for all attendees.Learning Objectives:

Walk away with 39 ways to reduce food waste at your meetingsLearn how understanding your attendees food preferences/needs as well as arrival/departure schedules impact food waste at your meeting.Understand food waste impacts your event budget

0.50 Clock Hours | Domain E: Human Resources 

Consultancy can be a powerful option for generating secondary income or replacing your current job and giving you the flexibility you've been looking for. How do we get started? Starting a business as a consultant can see intimidating, but there are ways to leverage years of experience as a thought leader. In this workshop, we will identify some quick ways to build momentum as a consultant so you can explore if the path is right for you.

Learning Objectives:

• Catalog your strengths and areas of expertise that could consult onIdentify areas to start contributing as a thought leader.
• Discuss possible pricing strategies for your work as a consultant.

0.50 Clock Hours | Domain G: Meeting or Event Design 

On Day 2, we are providing you with ideas to start designing experiences. Please join Duncan Wardle to: Think Different - Ever wonder why your best ideas come to you in the shower. Wanted to know how Walt Disney came up with the idea for Disneyland, or how Pixar creates a culture that empowers creativity? Or perhaps found yourself amazed at how some people discover killer insights that enable them to develop breakthrough, innovative ideas. Building on 25 years of having ideas for Disney, Duncan Wardle creates an engaging presentation that will not only answer these questions but leave you with a new set of easy to use tools, to enable you to take on your challenges in new and different ways that deliver tangible results.

Learning Objectives:

• Leave with a common language around Innovation & Creativity.
• Learn a series of Creative Behaviors that can help embed a culture of creativity across organizations.
• Know how to leverage their Intuition to discover breakthrough insights for innovation.
• 4 Lateral Thinking tools that help you get out of your "river of expertise" and "think different" to deliver moon shot ideas.