On Demand Education
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Are you working towards achieving your CMP designation? MPI is a preferred educational provider, which means that our sessions have been pre-approved for CMP-IS and CMP-HC credits by the Events Industry Council. All sessions on this platform have been submitted for review and assignment of clock hours. Learn more about earning your CMP here.
MPI also is a CAE-approved provider, which means that watching our sessions can help meet the professional development requirements to earn or maintain the CAE credential. Learn more about the CAE designation here.
Once you're logged in, you can view sessions you've purchased or added to your cart as well as your transcript of sessions you've completed. Use this transcript to keep track of hours you may need to submit to the CIC, ASAE or other credentialling authorities.
Sessions
Survival Strategies for Suppliers
Preview Available
Survival Strategies for Suppliers
Credits: None available.
1 Clock Hour | Domian I: Marketing
What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners.
Learning Objectives:
- Walk away with practical solutions for immediate business challenges.
- Develop new business strategies to address market demands and concerns.
- Be able to identify new and nurture existing markets.
Speaker(s):
- Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
Using Strategy to Overcome Social Media Fatigue
Preview Available
Using Strategy to Overcome Social Media Fatigue
Credits: None available.
1 Clock Hour | Domain I: Marketing
Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.
Learning Objectives:
- Determine which social media platforms and tools are best for which situations.
- Build a calendar and schedule for social media activity.
- Develop key performance metrics to evaluate social media strategy.
Speaker(s):
- Midori Connolly
- Jessica Levin, President and Chief Connector, Seven Degrees, LLC
The Right Buyers
Preview Available
The Right Buyers
Credits: None available.
1 Clock Hour | Domain F: Stakeholder Management
Part 2 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- Identify who you want to see, and who you don’t
- Determine quick, pleasant ways to access the buyers
- Understand how to use your contacts to access their contacts
Speaker(s):
Think You're the Business Answer and They Will Too (e.g., The Right Mindset)
Credits: None available.
1 Clock Hour | Domain I: Marketing
Part 1 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- Focus on the value you bring, not how great you are
- See yourself as uniquely placed to help
- Overcome your internal objections, so you can overcome the buyers’ objections
- The L’Oreal effect: how to know you’re worth it
Speaker(s):
The Right Words
Preview Available
The Right Words
Credits: None available.
1 Clock Hour| Domain F: Stakeholder Management
Part 3 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- How to present a compelling business case that persuades
- How to differentiate yourself from the competition
- How to turn your agenda into theirs
Speaker(s):
The Right Follow-Up
Preview Available
The Right Follow-Up
Credits: None available.
1 Clock Hour | Domain D: Financial Management
Part 4 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- How to maintain pace and positivity...and stay in control of the sale
- How to answer their questions in compelling ways
- How to get the balance right between too much chasing (pestering) and not enough (reactive)
Speaker(s):