1 Clock Hour | Domain G: Meeting or Event Design

Explore how meeting planners can engage everyone from the formal traditionalist CEO down to the fickle millennial intern by incorporating a variety of strategies, from new layouts to interactive technology.

Learning Objectives:

• Understand how “collaboration” and “interaction” can mean very different things to each of the four generations of meeting attendees.
• Use presented case studies of how top notch meeting planners are harnessing the power of interactive engagement tools.
• Develop “take-home” techniques to create more collaborative meeting environments.

1  Clock Hour | Domain A: Strategic Planning

Put social technology to work for your event. See how social media has been implemented to engage the audience and increase attendee satisfaction.

Learning Objectives:

• Understand the features and benefits of social technology tools and how you can use them at your next event.
• Immediately apply what you have learned by participating in group exercises.
• Leave the session with a template designed to help you execute a strategic engagement plan at your next event.

1 Clock Hour | Domain G: Meeting or Event Design 

Learning is fueled by brain food. Meeting experts know the brain must be focused and excited to learn and the details of every event are key to supplying the key brain "food."

Learning Objectives:

• Discover how the brain processes information
• Understand how to avoid information overload
• Create brain friendly meetings

1 Clock Hour | Domain A: Strategic Planning 

Corporate social responsibility (CSR) is not about certificates and labels. It's the answer to the question: "What makes your company necessary to society?"

Learning Objectives:

• To obtain tools (such as the new international guidance for CSR ISO 26000) for recognizing your social responsibility and your stakeholders (who are definitely not only your customers!)
• Knowing how to implement real CSR in your business, starting from the board room
• To share practices that are already at work in your business but without being aware of it and to know how to start from here, instead of blindly pursuing ‘green’ labels

1  Clock Hour | Domain A: Strategic Planning

Learn about the impact of carbon dioxide on the environment, and how event professionals can take simple steps to improve their carbon footprint while saving costs and protecting a brand’s reputation.

1 Clock Hour | Domain A: Strategic Planning 

Gain a better understanding of Virtual and Hybrid meetings and events. Learn to determine when this approach is appropriate – and when not.

Learning Objectives:

• Examine costs and how they can be recouped over time, as well as how these strategies reinforce face-to-face meetings and events.
• Define terms, including what Virtual and Hybrid encompass in your organization, then create best practices (and next practices) for preparation, facilitation, execution, and follow-up.
• Evaluate additional items, such as: how to encourage social media exchange, contextualize content for countries or regions, plan a viable agenda or series of agendas, prepare participants and assign prework, keep participants focused and engaged during a virtual meeting, build trust and social capital, and maintain momentum between meetings.

1 Clock Hour | Domain A: Strategic Planning 

Do More with Less: The Rise of Free or Very Low Cost Web Tools for Meeting Professionals Advances in web technology are driving costs down for a wide range of event planning, tradeshow management and communication tools for meeting planners and suppliers including registration, exhibit floor plan management, booth design, electronic ticketing, polling, collaboration tools, communication tools, mobile apps and much, much more. This session will explore the causes and cover dozens of free or low cost web applications to make increase productivity and reduce costs.

Learning Objectives:

• Understand the drivers that are cutting costs and, in some case, provide them for free.
• Receive dozens of new ideas, tools and links to free or very low cost applications you can start using today.
• Learn precautions to take – Are there cases where getting something for nothing is too good to be true?

1 Clock Hour | Domain A: Strategic Planning 

Yes it does. And in this session you'll learn what tools to use.

Learning Objectives:

• Outline 3 ways “green” measures add value to your meeting.
• Recommend what to measure and how to measure it in order to benchmark your events performance capacity.
• Evaluate tools in the market place that facilitate measurement to determine the key priorities for selecting the right tool.

1 Clock Hour | Domain A: Strategic Planning 

Join Donella Evoniuk, senior director of conference services for the International Society for Technology in Education (ISTE), and Jack Ferguson, president & CEO of the Philadelphia Convention & Visitors Bureau, to learn how ISTE, during an economic downturn, partnered with the Philadelphia CVB to drive record numbers of exhibitors and attendees to the world's premier educational technology event earlier this month at the expanded Pennsylvania Convention Center. Come see how you can develop a similar partnership to build your show's attendance!

Learning Objectives:

• Develop a plan to grow attendance for your next show.
• Have a better understanding of the value of partnering with a CVB.
• Incorporate new concepts into your marketing plans.

1 Clock Hour | Domain A: Strategic Planning 

In this session, you'll learn strategic tactics and examples of how to engage suppliers to drive sustainable event performance.

Learning Objectives:

• Create a strategic process and framework to engage suppliers in support of sustainable event outcomes.
• Employ methods for creating collaborative approaches for mutually beneficial results for both supplier and planner.
• Understand of the resources, tools and checklists readily available for immediate implementation.