1 Clock Hour | Domain G: Meeting or Event Design

It can be a head-scratcher. Your event has all the key elements of success: valuable and timely education, networking opportunities with colleagues and more than a bit of fun. So, why aren’t people paying attention and participating? Perhaps it’s because we are designing events that work against how our brains are wired. In this session, we will explore the social drivers of the brain and how it can increase participant’s engagement, influence their learning, and increase networking capacity. We will explore the “why” behind people’s actions and behaviors and how that translates into an exceptional and valuable experience design. You’ll leave with a model that identifies five key motivational drivers for human behavior and decision making and you’ll take-away examples of how to best leverage that model to get your attendees focused, engaged and coming back for more.

Learner Outcomes:

• Uncover why we decide what we do and how to influence decision making and creativity.
• Discover 5 key factors that drive our social brain and behavior.
• Explore how to design effective event experiences based on our social brain.

Not For Clock Hour Credit 

When was the last time you had any reading training? If you're like most, it was w-a-a-a-y back in the early days of your educational experience. Join us for the quick tune-up your eyes and brain deserve. In this content-rich webinar, learn useful strategies that apply to both your paper and on-screen reading workload. Experiment with proven speed reading strategies to figure out which ones work best for you. And feel more confident and capable as a reader.

Learner Objectives:

• Get a quick tune-up on your reading skills.
• Discover new strategies on how to digest written content quickly.
• Learn how to feel more confident in your reading skills.

1 Clock Hour | Domain A: Strategic Planning

Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.

Learner Outcomes:

• Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
• Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
• Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.

*Audio lapses and returns mid session.

This Session Graciously Sponsored by MeetingMetrics

1 Clock Hour | Domain A: Strategic Planning

Recently announced changes from MedTech Europe and EthicalMedTech will go into effect Jan. 1, 2018, and will dramatically impact medical technology-sponsored delegate programs. EthicalMedTech is prohibiting any member medical-device company from sponsoring healthcare professionals delegate attendance at educational medical conferences unless it is done in education grant forms. This webinar will explore the new regulation, and how it may complicate medical association meetings and trade shows.

Learner Outcomes:

• Understand recent changes announced by MedTech Europe and EthicalMedTech.
• Learn why these changes were made.
• Discuss how these changes could impact regional and international events.

This Session Graciously Sponsored by Experience Scottsdale

1 Clock Hour | Domain C: Risk Management

Cybersecurity--it is not a matter of if, but when, you will confront it. If governments and the movie industry can be hacked, so can you. Tech experts tell you how it can happen, but not the what, who and how of risk, exposure and liability. Are you prepared for a data breach? Explore the legal, insurance and planning aspects of your event that require safeguards to protect against this growing problem.

Learner Outcomes:

• Discuss liability on the part of the planner, the sponsoring organization and the venue.
• Discover what protections and other proactive activities should occur and who should take them.
• Determine how all parties can work together to ensure due diligence.

This Session Graciously Sponsored by Marriott

1 Clock Hour | Domain A: Strategic Planning

• Discover the unique Internet specs needed for small meetings and events.
• Learn what you can expect from your venues when you hold these types of meetings.
• Understand how you can ensure a quality experience for all of your attendees--in person and virtual.

This Session Graciously Sponsored by IACC Meetings

1 Clock Hour | Domain G: Meeting or Event Design

Learner Objectives:

• Learn why it's imperative for your team building activities to be fun.
• Discover how to team building can actually impact your daily business.
• Find out the keys to team-building success.

1 Clock Hour | Domain A: Strategic Planning

Meeting professionals are so over-taxed in the present, they often forget—or don't have the time—to look ahead. Take a moment to preview the future based on MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine and then discuss the trends that are most affecting you and your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe.

Learner Outcomes:

• Review the forecast for events in the coming year, including budget, attendance and business conditions.
• Deep dive into trends that matter and discuss next steps with your peers.
• Learn how these trends affect you and the future of your meetings.

This Session Graciously Sponsored by MGM Resorts and IMEX Group

1 Clock Hour | Domain A: Strategic Planning

Meeting professionals have embraced dramatic changes in medical meeting management over the past 3 years. What can we expect in the next 3 years? As more countries adopt some type of medical compliance reporting, you’ll need to be prepared for the future expectations from governments and HCP’s.

Learner Outcomes:

• Discover why HCPs want to rely more on social media.
• Learn how to expect and prepare for empowered patients.
• Find out how to plan fpr the future of virtual medical meetings.

This Session Graciously Sponsored by Discover Philadelphia and Experience Scottsdale

1 Clock Hour | Domain A: Strategic Planning

Gain an overall understanding of how to organize the reports you create from your event survey results, including those that show return on experience (ROE), return on objective (ROO) and return on investment (ROI). Discover explanations and examples of how key report findings can be analyzed to enable you to better understand meeting effectiveness. Learn how the Meeting Effectiveness Index (MEI) can measure a meeting’s power and track it over time.

Learner Outcomes:

• Understand the key elements required for ROE, ROO and ROI reporting.
• Learn how to examine research reports for each of these methods and analyze/interpret the data findings to better understand the drivers and influences that affect a meeting’s performance.
• Discover how to plan strategic actions for improving a meeting’s performance against its stated goals.

This Session Graciously Sponsored by MeetingMetrics