Once relegated to the bottom of Maslow’s Hierarchy of Needs, meeting professionals no longer think of food and beverage functions as simply fulfilling physiological needs. Nearly 61 percent say it is one of the most important factors in selecting a facility. With F&B playing such a leading role, they are paying particular attention to five key touchpoints of an attendee’s experience: registration, arrival, meals, breaks and departure. Here is a look at how food and beverage trends are reshaping every aspect of meeting and event delivery.
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