Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.

The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.

After completing the Event Psychology Strategist Certificate Program, you'll be ready to...

• Understand the key concepts of behavioral science, neuroscience, and psychology in relation to event planning and marketing.
• Apply research-backed strategies for enhancing attendee engagement, learning, and interaction.
• Adopt a behavioral perspective to experience design and evaluation.
• Integrate science-based practices to enhance personal and team growth and wellbeing.