AI-ENHANCED SALES PROFESSIONAL CERTIFICATE 

DOMAIN G: MEETING OR EVENT DESIGN  

DESCRIPTION: In today's rapidly evolving events and meetings industry, meeting professionals must adapt to emerging technologies to create impactful and memorable experiences. Artificial Intelligence (AI) is at the forefront of this transformation, offering innovative solutions to enhance event planning, execution, and attendee engagement. This hands-on certificate program is designed to equip meeting professionals with the knowledge and practical skills needed to harness AI's potential for designing meaningful and immersive experiences. 

TARGET AUDIENCE: This certificate program is ideal for: Sales Professionals PROGRAM 

OBJECTIVES: By the end of this certificate program, participants will be able to:

* Describe the fundamental concepts of Artificial Intelligence.     

* Identify opportunities to incorporate AI in event design.     

* Utilize AI tools and technologies to enhance event planning and execution.     

* Develop strategies for personalized attendee experiences using AI.     

* Analyze data-driven insights to improve event outcomes.     

* Apply AI to a real-world case study in event design.