MICE Fundamentals: Conference, Exhibition & Incentive Events

Date: May 13, 2024

Time: 04:00AM - 11:00AM

You must be registered to participate!

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Messe Frankfurt Room: Symmetrie 4, Level 8.1

6 Clock Hours Domain A: Strategic Planning

COST: US$149


Brought to you by the experts at IAEE, MPI and SITE, this certificate course offers an overview of the MICE sector with specific training in the knowledge and skills necessary to host conference, exhibition and incentive events. Gain access to the expertise and tools needed to find success in the MICE industry. Deep dive into the strategy of meeting design and execution, learn about incentive travel and how it fuels organizational performance and discover the business of exhibitions and their unique value proposition. Leave with a base knowledge of the three cornerstone event types that fuel a trillion-euro industry, gain insights into the explosive growth of the MICE sector and employ best practices in the design and delivery of meaningful conferences, exhibitions and incentive events.

Course Highlights

  • Experienced Instructors: Learn from industry experts with extensive event planning experience.
  • Practical Assignments: Apply your knowledge through hands-on projects and case studies.
  • Networking Opportunities: Connect with peers and industry professionals.
  • Career Advancement: Acquire the skills and expertise necessary to pursue excellence in event management.
  • Comprehensive Resource Materials: Access a library of resources, templates and tools to aid in your event planning journey.



10:00 Course Introduction

10:30 Intro to Incentives

12:00 Lunch on Own

13:00 Intro to Conferences

14:30 Break

15:00 Intro to Exhibitions

16:30 Activity & Conclusions

17:00 Close


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