AI-Enhanced Event Professional Certificate

Domain G: Meeting or Event Design

Cost: $305 member/$405 non-member

Program Description:

In today's rapidly evolving events and meetings industry, meeting professionals must adapt to emerging technologies to create impactful and memorable experiences. Artificial Intelligence (AI) is at the forefront of this transformation, offering innovative solutions to enhance event planning, execution and attendee engagement. This hands-on certificate program is designed to equip meeting professionals with the knowledge and practical skills needed to harness AI's potential for designing meaningful and immersive experiences.

Target Audience:

This certificate program is ideal for:

• Meeting and Event Planners
• Event Managers and Coordinators
• Marketing and Communication Professionals
• Hospitality and Venue Managers
• Anyone interested in leveraging AI for event design

Program Objectives:

By the end of this certificate program, participants will be able to:

• Describe the fundamental concepts of Artificial Intelligence.
• Identify opportunities to incorporate AI in event design.
• Utilize AI tools and technologies to enhance event planning and execution.
• Develop strategies for personalized attendee experiences using AI.
• Analyze data-driven insights to improve event outcomes.
• Apply AI to a real-world case study in event design.

Curriculum Outline:

Module 1: Introduction to Artificial Intelligence in Events

This module serves as the foundation for the program. Participants will gain an understanding of key AI concepts and terminology relevant to the events industry. They will explore various applications of AI in event planning, execution, and attendee engagement. Additionally, ethical considerations surrounding AI use in events will be discussed to ensure responsible and transparent practices.

Module 2: AI Tools and Technologies for Event Professionals

In this module, participants delve into practical applications of AI for event professionals. They will explore the use of chatbots and virtual assistants for attendee support, predictive analytics to optimize event logistics, and AI-powered event management software for seamless planning. Hands-on activities will enable participants to set up and experiment with AI tools, gaining practical experience with these technologies.

Module 3: Personalization and Engagement with AI

Personalization and attendee engagement are crucial aspects of successful events. This module focuses on leveraging AI to create tailored event experiences. Participants will learn how to design personalized marketing campaigns, enhance attendee experiences through AI-driven solutions, and monitor engagement in real-time. Practical exercises will enable participants to create personalized event experiences using AI tools.

Module 4: Data Analysis and Improvement

Data is a valuable resource in event planning and evaluation. In this module, participants will explore data collection and integration methods, harness AI-driven insights to make informed decisions, and measure event success using AI-powered analytics. Participants will actively analyze event data using AI tools to improve event outcomes and make data-driven decisions.

Module 5: Case Study: Designing an AI-Enhanced Event

This interactive module presents a real-world event scenario. Participants will work in groups to apply the AI concepts they've learned throughout the program to the case study. They will develop strategies, solutions, and recommendations for enhancing the event using AI technologies. The session concludes with group presentations of their case study solutions, facilitating peer learning and feedback.

Module 6: Final Presentations

The program concludes with a final presentation session. Participants will present their case study solutions to the group, showcasing their practical application of AI in event design. This session also includes a Q&A and discussion to further clarify concepts.