Money Maker: Monetize Your Mobile App
Date: August 8, 2017
Time: 11:00AM - 12:00PM
You must be registered to participate!1 Clock Hour | Domain D: Financial Management
As mobile event apps rapidly replace printed programs at events of all kinds, organizers are looking to turn them into money generators. With banner ads, branded in-app messages, push notifications, gamification options, robust exhibitor profiles, all-encompassing sponsorships and more, mobile apps present a range of ways to extend the value for participating companies, partners and exhibitors.
Learner Outcomes:
- Discover what to look for in a mobile app to support sponsorship sales.
- Learn how to think about pricing, and position in-app digital ads alongside traditional print.
- See how to demonstrate the value of ads with app metrics.
- Jim Gresham, Guidebook
