Knowledge Transfer

• Understand the fundamental concepts of behavioral science, neuroscience, and psychology as they relate to event planning and marketing.
• Apply research-backed strategies for enhancing attendee engagement, learning, and interaction.
• Adopt a behavioral perspective to experience design and evaluation.
• Integrate science-based practices to enhance personal and team growth and wellbeing.

Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.

As experiences inherently start and resonate in people's minds, they should be designed for how people think.

The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.