Domain I: Marketing | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

  • The business case for modernized event marketing
  • Outcomes-based event strategy design
  • Multi-channel promotional strategies, tactics, and tools
  • Impactful attendee experiences and systematic achievement of ROO (return on objectives)
  • Customer and event intelligence through technology
  • Insights to achieve ROI (return on investment)

At the completion of the program you’ll be able to:

  • Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
  • Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
  • Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
  • Deliver an impactful attendee experience.
  • Utilize common tools and technology in gathering event marketing intelligence.
  • Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain I: Marketing
  • Certificate of Completion
  • Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Activities Included:

Module 1: Intro & Strategize

Module 2: Promote

Module 3: Execute With Data

Module 4: Measure

Course Evaluation