Meeting Professionals International

Event Wellness Design | On Demand Edition

4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design

Members $305/Non-Members $405

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Program Overview

Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?

When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.

Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.

Learner Objectives

At the completion of this program, you’ll be able to:

Define the eight dimensions of holistic wellness.
Communicate the value of wellness-centered activations, services, and experiences for your attendees.
Apply the neuroscience of wellness to your meetings or events.
Use practical skills to better incorporate wellness into your professional toolbox.

Participants of this course receive

4 clock hours in CMP-IS Strategic Domain A: Strategic Planning or Domain G: Meeting or Event Design
Certificate of Completion
Participant Guide

© 2021 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Event Marketing Strategist | On-Demand Edition

Domain I: Marketing | 4 clock hours

Members $305/Non-Members $405

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

The business case for modernized event marketing
Outcomes-based event strategy design
Multi-channel promotional strategies, tactics, and tools
Impactful attendee experiences and systematic achievement of ROO (return on objectives)
Customer and event intelligence through technology
Insights to achieve ROI (return on investment)

At the completion of the program you’ll be able to:

Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
Deliver an impactful attendee experience.
Utilize common tools and technology in gathering event marketing intelligence.
Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Participants of this course receive

4 clock hours in CMP-IS Strategic Domain I: Marketing
Certificate of Completion
Participant Guide

Inclusive Event Strategist | On Demand Edition

Domain G: Meeting or Event Design| 4 clock hours

Members $305/Non-Members $405

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
Recommend actions you and your organization can take to create inclusive environments
Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan.

Participants of this course receive

4 clock hours in CMP-IS Strategic Domain G: Meeting or Event Design
Certificate of Completion
Participant Guide

Meeting & Event Strategist | On-Demand Edition

Members $505/Non-Members $705

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
Implement event measurement programs using proven change management models and with key stakeholder support
Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Participants of this course receive

6 clock hours in CMP-IS Strategic Domain A: Strategic Planning
Certificate of Completion
Participant Guide

Contract & Negotiation Specialist | On-Demand Edition

Members $505/Non-Members $705

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Domain B: Project Management | 6 Clock Hours

Program Overview

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

Learner Objectives

At the completion of this program, you’ll be able to:

Explain the purpose of the primary contract clauses found in venue contracts.
Give examples of how contract language may result in financial or liability risk.
Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Participants of this course receive:

6 clock hours in CMP-IS Strategic Domain B: Project Management
Certificate of Completion
Participant Guide

Emergency Preparedness for Events | On-Demand Edition

Domain C: Risk Management | 6 clock hours

Members $505/Non-Members $705

Pricing now includes a digital badge! Badges will be sent 7-10 business days once your on-demand course is completed.

Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

Learner Objectives

At the completion of this program, you’ll be able to:

Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid the risk
Implement and execute the critical components of the emergency planning process
Create post-event reports and lessons learned and implement tactics for continuous improvement.

Participants of this course receive:

6 clock hours in CMP-IS Strategic Domain C: Risk Management
Certificate of Completion
Participant Guide

© 2022 Meeting Professionals International, All Rights Reserved. This on-demand course and all content is owned by Meeting Professionals International and should only be accessed by the purchaser for the sole purpose of personal education. Any group or organization seeking access should contact mpiacademy@mpi.org for a group rate. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, or transmit any parts of this course, including the presentation and participant guide. Any questions regarding copyrights of the course materials should be directed to the MPI Academy at mpiacademy@mpi.org.

Basics Boot Camp: Meeting Fundamentals - Part 1: Sourcing & Strategy

3 Clock Hours | Domain A: Strategic Planning

Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you get more strategic and feel confident sourcing destinations, vendors and creating your meeting blueprint.

Learner objectives:

Define meeting goals and SMART objectives
Identify meeting stakeholders
Develop a meeting budget
Create a meeting blueprint
Manage the RFP process
Conduct site inspections
Assess potential risks
Select vendors
Develop contracts

Course overview:

Module 1: Define Your Meeting
Module 2: Create a Blueprint
Module 3: Develop the Budget
Module 4: Prepare the Request for Proposal
Module 5: Site Inspections
Module 6: Vendor Selection
Module 7: Contracts

After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Sourcing & Strategy.

Part 1 and Part 2 are offered in a package deal here!

Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).

Basics Boot Camp: Meeting Fundamentals - Part 2: Design & Logistics

3 Clock Hours | Domain G: Meeting or Event Design

Basics Boot Camp: Meeting Fundamentals was designed with the working professional in mind. Whether you have the title "meeting planner" or not, if you plan meetings, this boot camp in the fundamentals will help you feel more confident making meeting design decisions, managing program schedules and content, selecting speakers, arranging audiovisual and transportation, and executing onsite logistics.

Learner objectives:

Understand how elements of meeting design help you achieve meeting goals and SMART objectives
Manage speakers and conference content design
Design room sets
Plan menus
Work with audiovisual teams
Design a technical plan
Arrange transportation and attendee movement plans
Oversee pre-con/post-con meetings and onsite logistics
Conduct program evaluations
Communicate success metrics to meeting stakeholders

Course overview:

Module 1: Design Your Meeting
Module 2: Program Content
Module 3: Manage Speakers
Module 4: Plan Food and Beverage
Module 5: Manage Audiovisual and Event Technology
Module 6: Arrange Transportation
Module 7: Supervise Onsite and Post-Event Activities

After completing this course and evaluation, learners will receive a certificate in Meeting Fundamentals: Design & Logistics.

Part 1 and Part 2 are offered in a package deal here!

Basics Boot Camp was developed in partnership with InterContinental Hotels Group (IHG).

Meeting Essentials

28 Clock Hours | Domain A: Strategic Planning

MPI’s Meeting Essentials offers novice and mid-level meeting and event professionals a way to enhance their skills and competencies.

The course is aligned with the MBECS (Meeting and Business Events Competency Standards) and represents a foundation of knowledge that every event professional must have to execute and deliver high-quality, relevant meetings.

Meeting Essentials Outline

Module 1: Determine Stakeholders
Module 2: Outline Objectives & Set Metrics
Module 3: Budget
Module 4: Design
Module 5: Marketing
Module 6: Measure ROI, ROO
Module 7: Professionalism
Module 8: Administration
Module 9: Business Communication
Module 10: People Management

Going Local Certificate Program

3 Clock Hours | Domain A: Strategic Planning

The Going Local certificate course is designed for meeting planners who intend to meet the needs and desires of their attendees who want to learn more or incorporate elements from the destinations where their meetings take place. It is ideal for organizations involved in hosting, organizing or planning a meeting or event for themselves or others. Going Local is applicable to any organizational meeting from board meetings and training sessions to annual conferences and global conventions.

What You'll Learn

Define what it means to “go local."

Explain the benefits of going local for meeting outcomes and business objectives.

Describe the business, environmental and social case for going local.

Recognize how to successfully incorporate local supply chains.

Share a “go local” roadmap for events in the areas of environment, food and beverage, culture, community and thought leadership.

Venue Sales Certificate Program

8 Clock Hours | Domain I: Marketing

Maximize Leads, Change the Way You Sell and Create Proposals that Win!

Meeting professionals have changed the ways they buy, but have you changed the ways you market your venue? It’s not about how you want to sell; it’s about how planners want to buy. Discover what meeting professionals need to hear in order to help them say “yes.” Planners use your sales tools to help them make decisions. Are your tools up to the job? Focus on the three foundational areas of your sales process—your pitch, your positioning and your proposal—and discover how to turn them into big impact, power sales tools that position your venue for more wins.

Module 1: Your Pitch

What can you say in order to get more direct conversations with decision makers? Discover the killer questions to ask in order to uncover what meeting professionals are really buying and what will help them pay your rates. Planners need to go through certain steps in their buying processes in order for them to say “yes,” and you have to get a “yes” at each step in order to convert their business. The pitch is your first step in making that happen.

Module 2: Your Positioning

Discover how to position yourself in the marketplace, and how to stand out and sound different.

Module 3: Your Proposal

Your proposal is the biggest conversion sales tool any company can create. Learn three main areas (proposal structure, content and presentation) to master in order to write proposals that win, and take the focus off your rate.

Delivery: You will receive immediate access to all three modules upon payment. It is on demand and can be accessed at any time from any device via short training videos, case studies, cheat sheets, worksheets and real life examples.

Program participants generally see a return on investment of US$50,000+ within a few months of implementing these steps.

VENUE SALES CERTIFICATE PROGRAM FAQs

Why should I or my company participate in the Venue Sales Certificate program? This certificate will help sales professionals learn consultative selling and align themselves as experts and true partners, rather than suppliers. You will receive direct mentoring and support throughout as you learn to implement the programs key modules.

Competitive advantage by speaking the language of meetings and asking the right questions.

ion as someone who understands the needs of meeting professionals.
Recognized leadership by example.
Ability to immediately implement a new buying experience for clients.

Do I need prior knowledge and experience? Yes. This course is for industry sales professionals who work in venues, convention centers or hotels.

How much time do I have to be away from the office?

You may enjoy flexibility in attending the class. The Venue Sales Certificate program can be completed on-demand over the course of several weeks.

What is the format of the class?

The class will be both self-taught and led by trained and experienced faculty and will include interactive activities.

How do I receive a certificate?

The certificate will be awarded to participants upon completion of the course and post-course requirements.

Are there specific organizations that would benefit from the certificate?

All organizations that have staff who sell meeting space will benefit from this program.

Hotels
Convention Centers
Purpose-built meeting facilities
Performing arts centers
Arenas
Festival grounds
Museums
Special event centers