Learn from industry veteran Deborah Dickerson with her wealth of experience in the Strategic Meetings Management sector and examine the past, present and future importance in managing all of your organization’s events, planning processes, preferred vendors and meetings data. Deploying an SMM program ensures that your meetings and events truly align with overarching strategic goals and organizational vision.
Destination boycotts and bans have been a topic of hot conversation for a few years, but do they work? Deep dive into the pros and cons of these realities and how we can continue to support the efforts of the destinations that are fighting for equality in places where human rights are being stripped away.
It’s no secret that there is a talent crisis in our industry, especially at the entry- to mid-level. As the generation that is soon to take over the workforce, it’s a good thing that Gen Z cares about impact and purpose and wants to be a part of the solution. “Gen Z workers are expected to more than triple to 87 million people by 2030 in Australia, France, Germany, the Netherlands, the United Kingdom and the United States, accounting for 30 percent of total employment," according to a study by Oxford Economics. Go straight to the source with a collaborative panel session of emerging industry leaders! Hear students and event professionals starting their careers share their experiences breaking into the industry, challenges they face and aspirations to build a better future together.
Join this panel of industry peers sharing best practices and updates to the standard RFP process. What are procurement teams looking for? How do we differentiate ourselves from our competition? Learn how to present your best selves and nurture lasting partnerships.
Every convention, event and exhibit program has unique needs. Recognizing those needs and implementing a 360ᵒ strategic approach will ensure that your company’s convention marketing program achieves optimal success. Several main considerations play a role in the development a of successful program. Join Jacqueline Beaulieu, director of strategic marketing at Poretta & Orr, Exhibits & Events, and discuss successful strategies utilized in the pharmaceutical, medical device and biotech sectors. Discuss key considerations to ensure success and help you reimagine your tradeshow marketing strategy and toolkit.
Have you ever had a boss who patted you on the back, criticized you and then praised you again ... all you can remember is the criticism. The sandwich method is out! This old format of criticism doesn't create strong teams, empower individuals or develop free thinkers. There's a new way to criticize, even those of authority, with a simple change in vocabulary.
The Velvet Hammer approach makes every difficult conversation a "we" solution and balances the playing field between different levels and diversity you find in the workplace. Learn how, even without a title, being a Velvet Hammer allows your voice space to be heard equally to those with higher titles or more experience and inspires teamwork at the same time.
Learn how to create memorable F&B experiences utilizing the latest trends, all while working under the constraints of a specific budget. Prices continue to rise, yet attendees are seeking unique and extraordinary experiences. Learn how to design and deliver memorable and up-to-trend F&B experiences while honoring ESG goals and staying within budget.
The Center for Exhibition Industry Research (CEIR) has released results from its most current research. This study identifies which approaches are most successful today at events that have reopened post-pandemic. Ensure your attendee acquisition approach is in line with what is apt to work best. MPI is one of multiple organizations that supported this research by inviting its membership to participate, and the results are global in scope.
Meeting professionals and C-suite executives are facing many of the same challenges in the new world order. Chief among them: Earning people’s attendance and attention. Designing events for belonging and inclusion—the powerful yet often overlooked tenets of both DEI Strategy and event design—can deliver outcomes to the C-suite to cultivate culture, drive attendance and increase engagement. Future-focused event teams are leading the important conversations in business and facilitating diversity, equity, inclusion and belonging at the event design table. Engaging and empowering diverse teams when strategizing, developing, and planning events will deliver environments where all stakeholders feel welcomed, invested and included in the business of the day.