How to Keep Up with Change in the Meeting Industry

0.2 CSEP Points | ILEA Business Development
1 Clock Hour | Domain A:  Strategic Planning

Change is constant in all industries, which is reflected even to a greater extent in the meeting industry.  Knowing how to deal with change effectively and purposefully is a critical skill toward success.  Learn the science behind change resistance, and effective strategies for overcoming obstacles and improving change management skills and agility in a fast-paced market. 

Learning Outcomes:

  • Learn what science has to say about resistance to change
  • Identify and crush potential obstacles in a change saturated environment
  • Master the CHANGE model for powerful change management strategies
  • Master powerful strategies for maintaining and increasing motivation of self and others in a change saturated environment
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Technology: Fad or New Normal

0.1 CSEP Points | ILEA Core Curriculum: Technology
0.50 Clock Hours | Domain A: Strategic Planning

Meeting professionals see many challenges as they look to the
future of events, and one of the biggest is how to make better technology decisions in the face of so much choice. Discover a framework to refer to when considering and investing in technology. From virtual reality and telepresence to RFID and near-field communication make sure you making the best technology
decisions based on a system that prepares you for the future and the
technological changes that come with it.

Learning Outcomes:

  • Discover the advantages and disadvantages of leasing and buying.
  • Learn how to manage technological risks by asking the right questions and finding the best options.
  • Find out how to move forward with confidence when investing in technology.

This Session Graciously Sponsored by Explore Asheville

Explore Asheville
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EMPLOYMENT LAW SERIES: Immigrant Workers in Hospitality and Service Organizations

0.2 CSEP Points | ILEA Business Development
1 Clock Hour | Domain E: Human Resources

Generally speaking, about 20 percent to 30 percent of hospitality and service industry workers are immigrants. As the Trump Administration moves to reduce immigration, explore the potential impact on the hospitality and service industry with legal experts from employment law firm Campbell Litigation.

Learner Outcomes:

  • Learn legal options for immigrants to continue working in the hospitality and service industry
  • Consider the impact of the Trump administration’s push to reduce immigration
  • Develop a better understanding of how hospitality and service organizations rely on immigrants to fill their workforce
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How to Motivate and Engage Event Participants

0.2 CSEP Points  |ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain G: Meeting or Event Design

The success of your meetings relies on the power to motivate your attendees through obstacles, challenges and often outside of their comfort zones to communicate effectively and foster learning and engagement.  In the meeting industry, we often refer to motivating our attendees, but how does motivation actually work in our minds? And how do we actually go about it in the most effective manner?  Learn the science behind creating engagement and motivation so that you can design experiences in a more strategic and powerful manner.

Discover ways to keep yourself, your clients and your audiences motivated, focused and engaged.

Learner Outcomes:

  • Master the 0-10 Rule for motivating and engaging others
  • Identify and crush potential obstacles to motivating and engaging audiences
  • Master the ENGAGE model for motivating audiences
  • Master the five steps toward motivating and engaging event participants
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Principles of Event Design – Tips, Tricks & Tools

0.2 CSEP Points  |ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain G:  Meeting or Event Design

Today’s event attendees are looking for meaningful, memorable and enriching experiences more so than ever before, and the stakes are higher!  Context for delivering your corporate message will significantly impact how well it resonates and changes behavior, perception of your brand, or the motivation to act.  In this session, using Event Canvas methodology and tools, we unpeel the layers of how to identify your stakeholders, how to empathize with them and their needs, and to design programs that appeal. We’ll also look at how to create memorable and meaningful itineraries and agendas so that the event experiences resonate with your attendees and leave them feeling recognized, celebrated and engaged. The results can ultimately translate into higher satisfaction, loyalty, engagement and profitability!

Learning Outcomes:

  • Identify and understand who are your stakeholders and what they want and need
  • Problem-solve with peers to identify solutions to your design challenges
  • Discover how you can implement effective design techniques with limited or no budget adjustments
  • Walk away with new approaches and ideas for your next event!
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EMPLOYMENT LAW SERIES: OSHA in Hospitality and Service Organizations

0.2 CSEP Points | ILEA Business Development
1 Clock Hour | Domain E:  Human Resources 

Hospitality and service industry workers have a right to a safe workplace. What does this mean? Join legal experts from employment law firm Campbell Litigation and explore key concepts of a safe workplace in the hospitality and service industry, including most common violations and guidance for limiting liability.

Learner Outcomes:

  • Learn key principles of a safe workplace in the hospitality and service industry
  • Consider the most common OSHA violations in the hospitality industry
  • Develop a better understanding of how to minimize the risk of workplace injuries and keep proper records
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Successful Negotiations in a Seller’s Market

0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain D: Financial Management

Meeting demand is up, way up and new hotel room supply is low, especially in the four and five star brands. In 2015, hotel occupancy, average daily rate and RevPar (revenue per available room) was an all-time high. In this high impact workshop, attendees will learn specific methods to utilize a strategic RFP
process and assess their leverage based on multiple hotel revenue management criteria. The ultimate focus is on value based negotiations, cast savings, hotel contract risk reduction / cost containment and improving hotelier communications and partnerships.

Learner Outcomes:

  • Understand issues and trends that impact hotelier and meeting planner negotiations
  • Discuss essential components of hotel revenue management and hotel profit centers
  • Review methods to assess your leverage from each RFP and create a negotiations plan

This Session Graciously Sponsored by Experience Scottsdale

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Re-Imagining The Trade Show Experience

0.1 CSEP Points | ILEA Core Curriculum: Creative Services - Development
0.50 Clock Hours | Domain G: Meeting or Event Design

This will be a panel consisting of myself and two meeting professionals. We will actively encourage audience participation, soliciting their questions and their answers to our questions:

  • Describe the difference in goals and mindset of an exhibitor vs a buyer at a trade show
  • Provide an example of a successful contest or give-away at a booth
  • What skills are most important to succeed as an exhibitor at a trade show?
  • How should an exhibitor calculate ROI of attending a trade show?
  • What are the pros and cons of hosted buyer programs? How would you improve them?
  • Discuss optional marketing programs for exhibitors offered by trade show operators (newsletter ads, signage, sponsorships) What works the best?

Learning Objectives:

  • Challenge conventional solutions to marketing a booth and driving booth traffic
  • Understanding buyers' expectations
  • Reimagine tactics to follow up and measure results
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Peak Engagement: Optimizing Your Trade Show Experience

0.2 CSEP Points | ILEA Core Curriculum: Creative Services - Development
1 Clock Hour | Domain G: Meeting or Event Design

Discover key insights on how to effectively meet your trade show attendee, exhibitor and sponsor goals, based on new learnings from the Center for Exhibition Industry Research (CEIR). Understand the motivations behind why business professionals participate in exhibitions and learn what motivates attendees to return year-on-year. Find out why exhibitors exhibit, how they aim to engage with attendees and the most effective ways to do so. Additionally, discover what role digital plays in live events and how you can maximize value and engagement for all participants.

Learning Objectives:

  • Gain insights on why business professionals participate in meetings that include an exhibition floor, and what motivates attendees to visit an exhibition repeatedly
  • Discover why exhibitors exhibit, how they aim to engage with attendees and what means are most effective
  • Learn the role digital plays during a live event, and what you need to delivery and support to maximize the value and engagement for all participants
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How 5-Second Decisions Change Your Life (with Pre-Show Entertainment by Dena Blizzard)

0.2 CSEP Points | ILEA Business Development

Imagine if you had a secret weapon that helped you beat procrastination and self-doubt. What if you had the confidence and courage to take action and share your ideas with conviction? You'd be unstoppable.

In her globally praised TEDx talk, best-selling author, entrepreneur and social media influencer, Mel Robbins introduced the world to the science-backed secret to changea" The 5 Second Rule. Over 13 million views later, The 5 Second Rule has become an international best-selling book translated into 29 languages, the #1 Audiobook in the world and a life-changing global movement inspiring people to quit procrastinating, become more courageous, accomplish goals, and change for the better.

Mel has used The 5 Second Rule to transform her own life. Since discovering and implementing The 5 Second Rule, Mel has become the most booked female speaker in the world, an award-winning legal analyst for CNN, an internationally acclaimed bestselling author, and the CEO of a media company that inspires more than 20 million people each month.

With riveting videos, case studies, compelling research, and hilarious personal stories, Mel will recount the deeply relatable and remarkable story of The 5 Second Rule and the power of five second decisions. She will demonstrate how this rule has helped people, teams, and businesses around the world change for the better. And, through audience interaction, she'll show you how to use the Rule so you can also achieve your goals.

This is a life-altering speech filled with groundbreaking insights and a tool for action that is critical for selling, leadership development, innovation, and success. Mel will present the secret to HOW we change behavior, HOW to take smart risks, HOW you bring out the best in your team, and HOW to create the results that we covet at work and in life.

You'll walk out of this experience with tools you can bring to back to your team, your family, and your life and you'll leave feeling inspired, empowered, and able to take action.

Sponsored by Marriott International

Mel Robbins is presented by: Gotham Artists

Learning Objectives:

Learn how to use the 5 Second Rule to change any habitBe inspired by examples of how people around the world are using the 5 Second Rule to be more productive, earn more money, cure anxiety, improve relationships and take smart risks.Understand how to bridge the gap between knowing "what" to do and "how" to make yourself do it.