Trevor Lui

Principal, The Highbell Group

Trevor has made a life and career surrounded by the sights and sounds of food and drink. He has spent more than 20 years producing thousands of event experiences as an executive for major entertainment venues, top-tier hotels & casinos for the likes of heads of states and Hollywood starlets. A diverse builder of innovative implementation, brand marketing, operations, and ground-zero build outs, he likes a good, honest meal on a street corner than being tied down to a corporate boardroom. He’s a lover of ‘the story’ and inspired with each bite and sip around him and believes we are all connected through our dining experiences.

Trevor recently shed his corporate job to fulfill his entrepreneurial dream of creating unique experiences. He has helped co-create and develop some of Toronto’s foremost food brands, Kanpai Snack Bar, Yatai Japanese Street Food, Shook Noodle, La Brea Food and the newest addition, Fat Rabbit Foods. His agency Highbell Group also curates uniquely immersive culinary events that pushes the boundaries of innovation coupled with a growing list of clients that seek their services for branded video content in the style of his well-documented Soulful Food Stories series.

In addition, Trevor is a frequent consultant, speaker & editorial contributor to industry publications and business forums as well as holding executive posts on boards in the global tourism and academic space. He has also provided promotional ambassadorship to numerous notable consumer brands. Look out for Trevor’s next delectable project to add to his ongoing culinary journey.


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