Sheila Neal CASE

Director, Sales, Visit Detroit

Sheila Neal brings over 25 years of nonprofit leadership and hospitality experience to the industry. Currently holding a senior position as Director of Sales at Visit Detroit, she focuses on attracting national meetings, conventions, and events to southeast Michigan. Her passion for the community and Detroit has drawn hundreds of thousands of visitors, contributing to the region's accelerated economic growth. Throughout her hospitality tenure, she has made a career-long commitment to creating relevant, high-quality, energetic events and forging strategic partnerships with national organizations. Additionally, she is fervently dedicated to uplifting underserved communities and creating inclusive spaces for all. An active member of NCBMP, ASAE, PCMA, AMCI, AMP’s, and IAEE, she has served on various boards and received numerous awards, including MPI Potomac’s Supplier of the Year. Sheila Neal is a native Detroiter

Photo: Sheila Neal Photo Without Glasses



MPI Marketplace of Excellence (2023), Black Meeting & Tourism Magazine Apex Award for Distinguished Service (2023), MPI Supplier of the Year (2022), NCBMP Chairman’s Award (2019-2021), Michigan Chronicle Women of Excellence Award, Michigan Top 40 Under 40 Awardee, SGMP President’s Award


National Football League Draft Host Committee (Hotels Co-Chair) (2023), MPI Potomac Board Nominations Committee (2022), MPI International Board of Directors (Strategic Partnerships Committee) (2022), MPI International Board of Directors (DEI Committee) (2022), ASAE DELP Advisory Task Force (2022), Association of Meeting Professionals Membership Committee (2022), Meetings Michigan Advisory Board Member (2021/2022), Wayne County Community College Advisory/Community Curriculum Board, CONNECT COVID Advisory Board (2020-2021), NCBMP Conference Planning Committee Chair (2015 – 2020), NCBMP Board of Directors (2014 – 2019), Washington DC CVB Reps Board Secretary (2013), ASAE Diversity Committee Board Member (2011), NCBMP Conference Planning Committee Co-Chair (2005 – 2007)


Professional Conference Management Association (PCMA), International Association of Exhibitions & Events (IAEE), National Coalition of Black Meeting Professionals (NCBMP), Women in Lodging (WIL), Meeting Planners International (MPI), American Society of Association Executives (ASAE), National Association for the Advancement of Colored People (NAACP), Diversity Women of Color (DWC), Association of Meeting Professionals (AMP’s), New York Society of Association Executives (NYSAE)