As an event industry veteran with over 23 years’ experience, Sally is accustomed to leading event initiatives for large corporations like FedEx. Sally got her start in the trade show world, and after building a national program that resulted in new revenues in the 100's of millions she was hooked! With certifications in Strategic Meetings Management and Return on Investment, she now helps brands redefine their meeting and events strategies to successfully prove the value of events.
Sally's from Texas by way of Missouri and claims the title, master of the perfectly boiled egg.