Ken Madden

SVP, Head of Digital Engagement, George P. Johnson Experience Marketing

Ken has 20 years of experience in digital strategy, engagement, technology and analytics, having worked on both the agency and client side. He leads GPJ's team of digital creative, strategy and production experts across the U.S., and serves as a focal point for services integration with other Project Worldwide agencies. Ken has a MBA from NYU and a BS from the University of Texas.

Ken is a key member of GPJ’s dedicated team of strategists, experience designers, producers, content creators and live broadcast specialists helping our clients take advantage of the opportunities they have with virtual and hybrid events. This includes helping clients identify KPIs, digital and hybrid event strategy, platform, content, engagement and analytics, as well as looking ahead at a future of remote, hybrid and in-person events as experiential marketing moves into a new age.

He’s recently been featured on Ask CEMA Live, as well as C&IT Magazine about how clients can be successful with digital events and what’s next for the industry.