1 Clock Hour | Domain A: Strategic Planning

Join Donella Evoniuk, senior director of conference services for the International Society for Technology in Education (ISTE), and Jack Ferguson, president & CEO of the Philadelphia Convention & Visitors Bureau, to learn how ISTE, during an economic downturn, partnered with the Philadelphia CVB to drive record numbers of exhibitors and attendees to the world's premier educational technology event earlier this month at the expanded Pennsylvania Convention Center. Come see how you can develop a similar partnership to build your show's attendance!

Learning Objectives:

Develop a plan to grow attendance for your next show.
Have a better understanding of the value of partnering with a CVB.
Incorporate new concepts into your marketing plans.

Jack Ferguson

President & CEO, Philadelphia Convention and Visitors Bureua

Appearances