Drew_Holmgreen

Drew Holmgreen

Vice President, Brand Engagement, MPI

As the Vice President of Brand Engagement at Meeting Professionals International, Drew uses his nearly 20 years of strategic leadership and conceptual thinking to reinforce that “when we meet, we change the world”.

With a B.A. in Advertising from the University of Texas at Austin, Drew started his career at McCann-Erickson and followed a path that took him to Proof Advertising, TM Advertising and, most recently, Belmont Icehouse, where he grew a small boutique agency into a highly recognized creative powerhouse.

His experience includes development and implementation of marketing strategies for some of the world’s most-reputable brands ranging from 7-Eleven to Mattress Firm, Bell Helicopter, and Texas A&M. Much of his career has been spent driving ground-breaking and record-setting efforts within the hospitality space on clients like Texas Tourism, Austin CVB, Hilton, La Quinta, and Radisson. Along the way, Drew has helped rack up success stories for every client he’s worked with and global awards in every medium (from television to print, digital, experiential and beyond).


Appearances

  • Thumbnail for Event Marketing: Next Practices and Hot Trends
    Date
    June 18, 2019
    Credits
    1 Contact Hours
    Live events are uniquely positioned to cultivate trust, business exchange and learning through face-to-face interactions. They also illuminate customer buying signals but are often missed due to lack of data and impactful event marketing strategies…

    Speaker

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI

    This product is only available to members of the following groups:

    • Members
  • Thumbnail for Coronavirus Dialogue Series: Event Marketing Strategies for Virtual and Hybrid Events
    Date
    August 4, 2020
    Credits
    1 Contact Hours
    As virtual and hybrid events become the new normal, examine the best practices from Mike Dietrich, Vice President of Marketing at Cvent and Drew Holmgreen, Vice President of Brand Engagement at MPI regarding marketing and engagement strategies for your events…

    Speakers

    Speaker Image for Lori Pugh Marcum
    Lori Pugh Marcum, CMP, CMM, HMCC, CED
    Head of Meeting Innovation, Meeting Professionals International
    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
    Speaker Image for Mike Dietrich
    Vice President, Product Marketing, Cvent
    $0
    Standard Price
  • Thumbnail for WEC Grapevine: How We Did It - Pandemic Meetings Considerations & Lessons Learned
    Date
    December 18, 2020
    THIS WEBINAR IS GRACIOUSLY SPONSORED BY MOHEGAN SUN [https://meetings.mohegansun…

    Speakers

    Speaker Image for Melinda Burdette
    Senior Director, Events, Meeting Professionals International
    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
    Speaker Image for Annette Gregg
    Annette Gregg, CMM, MBA
    Senior Vice President, Experience, Meeting Professionals International
    $0
    Standard Price
  • Thumbnail for MPI New Membership 101 | January 2021
    Date
    January 14, 2021
    Your first year of membership to Meeting Professionals International is full of opportunities, some of which you may not even be aware of. You may have joined MPI for a very specific reason and we want you to fully understand all the ways to achieve your goal…

    Speakers

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
    Speaker Image for Melinda Burdette
    Senior Director, Events, Meeting Professionals International
    Speaker Image for Kristie Estrada
    Manager, Membership Development, Meeting Professionals International
    Speaker Image for Marcel Coleman
    Director, Exchange Strategy, Meeting Professionals International
    Speaker Image for Jherica Rhodes
    Coordinator of Learning Programs, MPI
    $0
    Standard Price
  • Thumbnail for WEC Grapevine: How We Did It - Marketing & Communications in a Pandemic World
    Date
    April 1, 2021
    Credits
    1 Contact Hours
    Hosting a meeting safely during a pandemic requires more than the critical needs for solid Duty of Care and hybrid event strategies—it means transparently communicating those strategies and the tactics therein early, often, and effectively with your participants and industry stakeholders…

    Speaker

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
    $9.99
    Standard Price
    Free for 
    • Essential
    • Preferred
    • Premier
  • Thumbnail for Event Marketing Strategist | 07.22.2021
    Date
    July 22, 2021
    DOMAIN ​I: MARKETING | 4 CLOCK HOURS COST: $299 MEMBER/ $399 NON-MEMBER Brands use in-person, digital, and hybrid events to connect to customers…

    Speaker

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
  • Thumbnail for Event Marketing Strategist | 11.18.2021
    Date
    November 18, 2021
    DOMAIN ​I: MARKETING | 4 CLOCK HOURS COST: $299 MEMBER/ $399 NON-MEMBER Brands use in-person, digital, and hybrid events to connect to customers…

    Speaker

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
  • Thumbnail for Event Marketing Strategist | 03.24.2022
    Date
    March 24, 2022
    DOMAIN ​I: MARKETING | 4 CLOCK HOURS COST: $299 MEMBER/ $399 NON-MEMBER Brands use in-person, digital, and hybrid events to connect to customers…

    Speaker

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
    $399
    Standard Price
    Savings up to $100 for 
    • Essential
    • Preferred
    • Premier
  • Thumbnail for New Membership Orientation 2024
    Date
    January 25, 2024
    Your first year of membership to Meeting Professionals International is full of opportunities, some of which you may not even be aware of. You may have joined MPI for a very specific reason and we want you to fully understand all the ways to achieve your goal…

    Speaker

    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
  • Thumbnail for 30-Minute Monday | Black History Month in Events
    Date
    February 5, 2024
    30-MINUTE MONDAY 2/5/2024 12:00 PM CT - 12:30 PM CT | 0.5 CLOCK HOURS THIS WEEK: This session, dedicated to Black History Month, delves into the significant contributions of Black professionals within the events industry…

    Speakers

    Speaker Image for Jason Dunn
    Group VP, Cincinnati USA Convention & Visitors Bureau, Chair, NCBMP, Cininnati USA Convention & Visitors Bureau
    Speaker Image for Drew Holmgreen
    Vice President, Brand Engagement, MPI
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