Bob Russo

Executive Director of Strategy & Creative, VDA

"Bob Russo has over 35 years experience in event and theatre design. After a brief stint as an actor, he realized his shortcomings and moved to the production side of the business. His work as an award-winning event designer, stage combat choreographer, and Emmy nominated costume designer, affords him the unique ability to interpret a client's vision. His work in the museum and corporate world has been seen all across the Continental US and as far away as South Korea, Tokyo, Alaska, and Hawaii. Additionally, you can catch Bob at numerous industry organizations such as Meeting Professionals International (MPI), International Special Events Society (ISES), The Exhibit Designers and Producers Association (EDPA), The American Society of Association Executives (ASAE), The Experiential Marketing Summit (EMS), as a recurring guest speaker at The Special Event, Connect Florida, Connect Georgia, and as a recent Keynote Speaker at the Global Pharma & Medical Meetings Summit. As Executive Director of Strategy & Creative at VDA, Bob works with start-ups and fortune 500 and 100 companies while mentoring the younger design generation and still finding some time to ride his motorcycle. Bob Russo is an expert in the design and logistical planning/ reality of corporate events, themed events, retail and museum environments, and corporate facilities. Bob's subject matter expertise includes fabrication and materials selection, site selection, industry trends, lighting, technological integration, and experiential. Follow Bob on Twitter @BobRussoVDA and #listentoBob"