Description

Strategic Meetings Management (SMM) is evolving. Expanding from a main emphasis on risk mitigation and cost containment, it has transitioned into a critical new pathway via which meeting professionals assist organizations in achieving sustainability and supplier diversity goals with modified M&E policies and advanced supplier sourcing strategies. This white paper dives into the exciting, new meeting and event ecosystem and how executive-level meeting professionals are rethinking how they design and operate Total Event Programs or Strategic Meetings Management (SMM) programs.

Learner Outcomes:

• Explore the dynamic toolbox of event types that meeting professionals are using to deliver on organization goals and objectives.
• Discover the new event landscape and how it can benefit your business and your clients.
• Take a deeper look at who is involved in the decision-making process and changes to critical stakeholders.

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